Brand Manager

Job Description: Brand ManagerPosition : Brand ManagerDepartment : MarketingLocation : Cape TownReporting to : Marketing Manager Purpose of the RoleTo develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa. KEY RESPONSIBILITIESBusiness PerformanceFormulation of brand strategy and long-term growth plans to drive market share growth. Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth. Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.Analysis of brand strategy and performance and effect changes as needed. Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits. Effectively set global sell out targets for the brands with the sales team.Effective adaption of global strategies to suit the SA market and to meet the retailer’s expectations.Effective and regular business reviews to ascertain challenges and opportunities.Together with Marketing Manager, monitor retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively.Together with the sales team, manage distribution and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels.Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting.Brand reportingStakeholder engagement and managementBuild and maintain strong relationships with all stakeholders to ensure full support of the brand in the marketWork with all stakeholders to gain maximum exposure for the brandCo-ordination and implementation of PR activityBudget and Financial Management Management of marketing budgetManagement and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability Ensuring achievement of wholesale budgets across all retailersEnsuring market share growth across all retailersCOMPETENCIESDeciding and Initiating ActionWorking with PeopleWriting and ReportingPersuading and InfluencingPlanning and OrganisingDelivering Results & Meeting Customer ExpectationsAdapting and responding to changeCoping with pressures and setbacksAnalysingEntrepreneurial and commercial thinkingSKILLSStrong understanding of Brand management & Marketing conceptsWilling and able to work on both strategy and operational subjectsAttention to detailProactivity, adaptability & flexibilityMultitaskingStrong interpersonal skills Negotiation skillsCommunication skillsBusiness acumenMINIMUM REQUIREMENTS/QUALIFICATIONSBusiness/Marketing degree 5 years relevant experience in the cosmetics industryMust have experience in building make-up and skincare brands Prestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.