Business Analyst

About The CompanyPlayStation, a renowned leader in the entertainment industry, is committed to delivering innovative gaming experiences and digital entertainment solutions. As part of Sony Interactive Entertainment, a subsidiary of Sony Group Corporation, PlayStation has established itself as a global brand synonymous with quality, creativity, and cutting-edge technology. The company offers a comprehensive portfolio of products and services, including the PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and acclaimed titles from PlayStation Studios. PlayStation prides itself on fostering an inclusive and dynamic work environment that encourages diversity, innovation, and professional growth. The organization strives to create a culture where employees are empowered, valued, and motivated to contribute to the company's mission of delivering exceptional entertainment experiences worldwide.About The RoleJoin the Commercial Development team at PlayStation as a Staff Business Analyst based in San Mateo, CA, with a hybrid work model. In this pivotal role, you will be instrumental in shaping the future of PlayStation's Direct-to-Consumer businesses, specifically the PlayStation Store and PlayStation Direct. You will lead high-impact projects focused on growth initiatives and technological advancements, leveraging data, automation, AI, and experimentation to drive strategic outcomes. This position is ideal for a seasoned professional passionate about digital commerce, data-driven decision-making, and innovative solutions. Your expertise will help enhance personalization capabilities, support subscription growth, and streamline merchandising operations through automation, ultimately contributing to the company's ongoing success in the digital entertainment landscape.QualificationsMinimum of 12 years of experience in business analysis and product development within digital commerce or related fields.Proven track record of leading global workshops and managing multiple projects simultaneously.Strong expertise in data-led decision making, analytics, and experimentation methodologies.Experience integrating AI/ML and automation solutions into business processes.Excellent communication skills, capable of simplifying complex topics for diverse audiences.Ability to work effectively across regions, time zones, and cultures, with flexibility for international travel.Resilience and adaptability in fast-paced, ambiguous environments.ResponsibilitiesLead and manage high-profile global projects applying structured business analysis to deliver impactful solutions for digital commerce initiatives.Collaborate with product, engineering, data science, and business teams to define project requirements, align outcomes, and ensure successful delivery.Utilize data science, AI/ML, automation, and experimentation techniques to enhance personalization, drive subscription growth, and improve operational efficiencies.Mentor analysts and team members in business analysis methodologies and product development best practices.Champion responsible data practices and foster a culture of continuous learning and innovation within teams.Provide clear, data-informed recommendations to senior leadership, balancing immediate needs with long-term strategic goals.Promote innovation and operational efficiency across areas such as payments, supply chain, finance systems, and emerging digital commerce technologies.BenefitsComprehensive health insurance including medical, dental, and vision coverage.Matching 401(k) retirement savings plan.Paid time off and wellness programs to support work-life balance and employee well-being.Employee discounts on Sony products and exclusive entertainment offers.Opportunities for professional development and career growth within a global organization.Flexible hybrid work model combining remote and in-office collaboration.Potential eligibility for performance-based bonuses.Equal OpportunitySony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category.