Business Manager – Africa (English-Speaking Markets)

About North Star NetworkNorth Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.About The RoleAt North Star Network, we’re searching for a Business Manager – Africa (English-Speaking Markets) to lead and grow our English-language operations across key African markets, including Nigeria, Ghana, Kenya, South Africa, and others.This role suits someone strategic, data-driven, and commercially minded, with a deep understanding of digital growth, sports culture, and iGaming in English-speaking Africa.You’ll collaborate closely with our Content, SEO, Product, and Business teams to drive market performance, ensure profitability, and build the strategic roadmap for NSN’s African expansion — leading brands such as Soccernet.ng and AfrikFoot.Key Responsibilities Market Vision & StrategyConduct market research to identify trends, opportunities, and competitive dynamics in English-speaking African markets.Define and execute growth strategies for each market, balancing short-term performance with long-term brand positioning.Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals.Ensure strategic alignment across Product, Content, SEO, and Business functions. Performance & P&L OwnershipOwn the full P&L for the English-speaking African portfolio — revenue, costs, and profitability.Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI).Provide actionable insights to guide investment and prioritization decisions.Support the BU Coordinator in budgeting, forecasting, and financial planning. Monetization & Commercial DevelopmentIdentify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships).Collaborate with SEO and Product teams to optimize funnels and conversion rates.Test and validate new business models to diversify revenue generation. Team Leadership & DevelopmentLead and develop a multidisciplinary team (Account Managers, Content Editors, SEO Specialists).Recruit, coach, and grow team members through clear objectives and continuous feedback.Foster a collaborative, high-performance culture based on ownership and data-driven decisions. Product, Content & InnovationOversee market-specific content strategies and SEO roadmaps.Partner with Product and UX teams to improve user experience and conversion.Encourage innovation and structured experimentation across teams. Compliance & Risk ManagementMonitor iGaming regulations and advertising restrictions in English-speaking African markets.Ensure all affiliate content and deals comply with local requirements.Collaborate with Legal and Compliance teams to anticipate and mitigate risks. Partnerships & Strategic GrowthIdentify and nurture strategic partnerships in key African regions.Support M&A and strategic initiatives with business rationale and data-driven insights.Maintain transparent, long-term relationships with local partners and platforms.What We’re Looking ForNative or fluent English speaker (French or Portuguese is a plus).5+ years’ experience in business management, affiliate marketing, or digital media.Deep understanding of English-speaking African digital ecosystems, sports media, and betting markets.Proven ability to manage P&L and deliver commercial growth.Analytical and strategic mindset, with strong reporting and leadership skills.Experience leading teams across content, SEO, and commercial functions.What We OfferWork on some of NSN’s leading African brands, including Soccernet.ng and AfrikFoot, reaching millions of fans across the continent.100% remote position (within compatible time zones).Join a dynamic, multicultural team passionate about sports and digital media.Career development opportunities in a fast-growing international company.A culture of autonomy, ownership, and innovation.Competitive salary based on experience and seniority.Ready to Join Us?If you’re passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you.Apply now and help shape the voice of NSN’s English-speaking African audience!