Campaign Executive

We AreYouTrip is a Southeast Asian financial technology company dedicated to creating the next-generation of digital financial services for consumers and businesses. In 2018, we launched the region's first and leading multi-currency payment app. With our consumer and corporate products, YouTrip and YouBiz, we empower users with the most affordable and convenient financial innovations. YouTrip is a Major Payment Institution licensed by the Monetary Authority of Singapore (MAS), and owns principal memberships and issuing licenses with two of the largest card schemes, MasterCard and Visa.YouTrip has been recognised by industry experts, winning awards for FinTech Employer of the Year by MAS and Singapore Fintech Association (SFA), Most Innovative FinTech Company in Southeast Asia and Best SME Finance Management Platform from APAC Insider's 2023 Singapore Business Awards. We were also recently recognised as one of the Top Startups in Singapore by LinkedIn, further cementing our position as a leading fintech company in the region.Our culture is entrepreneurial, open & inclusive, and teamwork-oriented. We are looking for talents with the aspiration to thrive in a rapidly growing business in the exciting FinTech space.You WillDevelop and execute comprehensive campaign strategies to increase brand visibility and acquire new YouTrip users in the TH marketOwn end-to-end campaign operations - from planning and execution to post-campaign analysis - ensuring a structured setup, accurate data tracking, and clear on performance measurementDrive implementation of financial active rate by designing activation-focused campaigns, and collaborating with data teams. You will deeply understand activation metrics, and launch targeted campaigns to convert newly acquired users into financially active onesManage user communications or CRM across push, in-app, and email channels to deepen engagement and strengthen YouTrip's relevance to users. Leverage segmentation and behavioral insights to design personalized user journeys that improve activation and conversion, while continuously running A/B tests to optimize messaging performanceTranslate business goals into data-driven campaign structures, working closely with the data team, product team, and design teamsCollaborate and negotiate with partners (bank, OTA, eCommerce platforms) to co-create partnership campaigns that amplify visibility and repeat engagementCollaborate with in-house design and creative teams to deliver high-quality, on-brand campaign materials that bring ideas to life across all touchpointsTrack campaign results, analyze post-mortems, and translate insights into sharper next-round executionsRequirementsYou are having 2-3+ years of experience in mega campaign management. Ideally you have experience in planning and executing major promotional campaigns under your beltStructured & Data-Driven:  You love working with numbers, spreadsheets, and dashboards. Excel formulas, pivots, and performance calculations are second nature to youAnalytical Marketer: You use data to form hypotheses, test, and refine campaign ideas not just follow intuition. You have passion for consumer insights, creative storytelling, and measurable performance. You know how to measure results vs budget spend, and conversion lift by heartSystem-Minded: You're familiar with campaign setup processes, CRM tools, and tracking systems, and you always double-check the details before launch.Execution-Focused: You take pride in running things smoothly, from timelines to stakeholder alignment.  Proven ability to manage multiple moving parts under tight timelinesCollaborative: You thrive in brainstorms, love feedback loops, and see teamwork as fuel for better ideas