Category Development Manager – Home Automation

About UsAt Sanipex Group, we are proud to offer a unique lifestyle proposition to our customers across the Middle East, Europe, Asia, and Africa. With over 30 years of experience, we've built a strong reputation by providing a comprehensive one-stop-shop for architects, interior designers, developers, retailers, and private clients through our Retail, Trade, Project, and Digital channels. Our success is driven by a dynamic and creative team passionate about delivering outstanding products and exceptional customer experiences. We foster a culture of growth and development, offering comprehensive training programs to help our team expand their skills and capabilities. Join us and thrive in a positive, fun, and driven environment where you can take your career to new heights. With a diverse team representing over 43 nationalities, we are deeply committed to inclusion and diversity, ensuring everyone has the opportunity to succeed and make a meaningful impact.About the RoleWe are seeking a driven and commercially astute Category Development Manager – Home Automation to spearhead growth for this rapidly expanding category across all Sanipex Group sales channels, including retail, projects, trade, and online. Based in Dubai, you will manage the complete business development lifecycle, from identifying and shaping new opportunities to negotiating, delivering, and closing high-value projects. As the key instigator of category growth, you will proactively generate opportunities, leveraging customer insights, market intelligence, and strong internal collaboration. You will support every phase of the pipeline, providing technical expertise, guiding specification proposals, ensuring compliance, and coordinating seamless project execution. Your ability to anticipate trends, map out strategic opportunities, and craft commercially sound proposals will be essential to establishing Sanipex Group as the supplier of choice for Home Automation solutions.About YouYou are someone who combines deep technical expertise, strong commercial understanding, strategic planning capabilities, polished presentation skills, and solid market connections. With in-depth experience delivering high-end luxury residential and hospitality projects, you are confident working closely with system integrators, interior designers, developers, and other senior stakeholders across the value chain. You excel at building trust, negotiating effectively, and managing multiple complex opportunities with precision and professionalism. A proactive, hands-on team player, you are ready to wear multiple hats to drive the successful launch and early-stage growth of this new product category. Your background in technical or project-based sales ideally within building materials or home automation, combined with your international outlook, attention to detail, and ability to thrive in fast-paced environments, makes you the ideal candidate for this pivotal role.What we can offerYou will turn your career aspirations into reality. We will help shape your career journey through enriching experiences, learning, and development opportunities. Our Group offers diverse career paths for those who are passionate, innovative, and collaborative - every day. We recognise the value that you bring, and we strive to provide a competitive salary and benefits package.We Welcome Everyone to ApplyIt takes diversity of thought, culture, background, abilities, and perspectives to truly enthuse and excite our customers. We welcome all applicants to apply and be part of our exciting future.We would like to thank you in advance for your application. Due to the influx of applications, we don’t always get the opportunity to speak to our candidates. Consequently, if you haven’t been contacted over the next two weeks then you can assume you have not been successful on this occasion.