Channel Business Analyst - Retail & Digital Transformation

Job Title: Channels Business Analyst – Retail & Digital TransformationLocation: Pune / BangaloreExperience: 5+ YearsEmployment Type: Full-timeAvailability: Immediate / Early Joiner PreferredAbout The RoleWe are seeking a highly skilled Channels Business Analyst (BA) with strong experience in Retail and Digital Transformation initiatives within the banking domain. The ideal candidate will have a deep understanding of Conversational Banking, Sales & Servicing Journeys, and the end-to-end transformation lifecycle — from strategy to execution.As a Transformation BA, you will play a key role in bridging business needs with technology solutions, ensuring seamless delivery of innovative digital experiences that enhance customer engagement and operational efficiency.Key ResponsibilitiesCollaborate with business stakeholders, product owners, and technology teams to define and document functional and non-functional requirements for channel transformation initiatives.Drive the analysis and design of Retail and Digital Banking processes, focusing on Sales, Servicing, and Conversational Banking capabilities (e.g., chatbots, AI-assisted servicing).Conduct detailed as-is and to-be process mapping, identify gaps, and recommend optimal business and technology solutions.Translate business requirements into detailed user stories, acceptance criteria, and process flows for development teams.Partner with UX/UI and product design teams to ensure intuitive and customer-centric digital experiences.Support testing and validation efforts to ensure solution quality and alignment with business expectations.Contribute to transformation roadmaps and continuous improvement initiatives across digital channels (mobile, web, assisted, and conversational).Work closely with cross-functional teams in an agile environment to ensure timely and effective delivery.Required Skills & Experience5+ years of experience as a Business Analyst in Retail and Digital Banking transformation projects.Proven expertise in Channels Transformation, including Digital, Branch, Mobile, and Conversational Banking platforms.Strong understanding of Sales and Servicing Journeys, customer lifecycle management, and digital onboarding.Experience working in an Agile / Scrum environment, collaborating with product owners, developers, and testers.Excellent documentation, analytical thinking, and stakeholder management skills.Ability to translate complex business needs into clear and actionable requirements.Strong communication and interpersonal skills with a focus on collaboration and problem-solving.Digital transformation isn’t about replacing old systems — it’s about reimagining how customers experience trust, simplicity, and connection. Are you ready to lead that evolution?