Chief Commercial Officer (FMCG)

A confidential FMCG company with nationwide distribution operations is seeking a senior commercial leader responsible for defining the commercial strategy, strengthening the Route-to-Market model, and driving sustainable growth across all categories and channels.Key ResponsibilitiesDefine and execute the commercial strategy and Route-to-Market model across all categories.Set annual commercial objectives and ensure alignment with growth and expansion plans.Lead a customer-centric sales organization, ensuring operational excellence across channels.Drive profitability, brand growth, distribution, and market penetration for all brands.Build and strengthen relationships with key strategic accounts and partners.Implement commercial best practices to ensure portfolio performance and product availability.Lead, coach, and develop large commercial and sales teams.Provide financial and commercial insights through advanced analytics and data-driven decision-making.Oversee execution across Modern Trade, Traditional Trade, and Distributor models.Candidate ProfileBachelor’s degree required.10+ years of senior commercial experience in FMCG.Proven success leading multiple sales channels and distribution networks.Strong analytical and strategic thinking skills.Exceptional communication, leadership, and influencing capabilities.Highly organized, results-driven, and able to operate across all levels of the organization.