Chief Financial Officer

About UsClean Nutra is one of the fastest-growing health and wellness companies in the world — processing over 15,000+ daily orders, running 200+ SKUs across multiple channels (Amazon, TikTok, Shopify, Meta), and scaling toward $200 million+ in annual revenue.We’re searching for a Chief Financial Officer to take full control of Clean Nutra’s financial operations — building real-time visibility into performance, implementing forecasting and cash-flow systems, and turning fragmented financial data into actionable insight that drives profit, precision, and predictability across every channel.You’ll work directly with the Head of Growth, Co-CEOs, and Operations teams to ensure daily profitability and financial clarity across the business. This role is central to Clean Nutra’s mission of becoming the most efficient and data-driven supplement company in the world.Core ResponsibilitiesFinancial Operations & IntelligenceBuild a real-time financial intelligence system that provides daily P&L visibility across Amazon, TikTok, Meta, and Shopify. Integrate QuickBooks, Cin7, SellerBoard, and other data systems into one unified view. Design and implement automated reporting dashboards for COGS, gross margin, and contribution margin by SKU and channel. Manage all financial data pipelines, reconciliations, and variance reporting. Implement tight financial controls, policies, and automation to support high transaction volume. Forecasting & Cash FlowCreate a 13-week rolling cash flow forecast and weekly financial health reports. Develop dynamic forecasting models that simulate marketing spend, ROAS, CAC, LTV, and inventory cycles. Predict and plan cash needs for inventory, logistics, marketing, and R&D. Identify and mitigate financial risk before it impacts operations. Team & Systems DevelopmentBuild a hybrid finance team:In-house senior leadership (Controller, FP&A Analyst, Finance Ops Manager)Offshore bookkeeping and accounting support staff for daily tasks and reconciliationsBring bookkeeping and accounting operations in-house under your leadership. Manage month-end closes, reconciliations, and compliance with speed and accuracy. Oversee integration between finance, operations, and marketing to ensure every dollar is tracked and optimized. Profitability & GrowthOwn the full profitability stack — from top-line performance to EBITDA. Partner with Marketing and Growth teams to connect ad spend, ROAS, and retention directly to net profit. Collaborate with Supply Chain and Operations to optimize COGS, payment terms, and working capital. Develop scenario models for pricing, subscriptions, and new product launches. Deliver daily, weekly, and monthly profitability reports for leadership review. Qualifications7+ years of financial leadership experience (CFO, VP of Finance, or Director of FP&A) in CPG, eCommerce, or high-volume retail. Deep understanding of Amazon, Shopify, and TikTok Shop economics — including contribution margin and channel profitability. Proficient in QuickBooks, Cin7, ERP integrations, and BI tools (Power BI, Tableau, or similar). Experience implementing daily or weekly financial dashboards for high-velocity businesses. Proven ability to build and lead hybrid finance teams (domestic + offshore). Strong analytical and communication skills — able to translate complex data into simple executive decisions. Why Join UsYou’ll be the financial architect behind one of the most profitable and fast-scaling eCommerce companies in the world — working directly with founders and growth leaders who move fast and think big. You’ll have full control over financial systems, team structure, and reporting.This is not a maintenance role — this is a financial engineering role.You’ll build the systems, team, and intelligence that power Clean Nutra’s next billion dollars in revenue.