Chief Marketing Officer

About Matouk BassiounyMatouk Bassiouny is a leading full-service MENA law firm with over 270 lawyers operating out of its offices in Algiers, Algeria (Matouk Bassiouny), Cairo, Egypt (Matouk Bassiouny & Hennawy), Khartoum, Sudan (Matouk Bassiouny in association with AIH Law Firm) and Dubai and Abu Dhabi, United Arab Emirates (Matouk Bassiouny).Matouk Bassiouny’s MENA offices are supplemented by a New York satellite office dedicated to enhancing the firm’s international Dispute Resolution services in addition to two country desks covering Libya and South Korea.Role OverviewAs Chief Marketing Officer, you will be a member of the firm’s senior leadership team, reporting to the Founding Partner. You will lead all marketing, communications, branding, client relationship, and business‑development functions for the firm, both in Egypt and Arabic across its regional footprint.Key ResponsibilitiesStrategic Leadership & PlanningDevelop and execute a comprehensive marketing and business development strategy aligned with the firm’s overall strategic plan and growth objectives.Lead the firm’s marketing and business development strategy across all offices (Cairo, Dubai, Abu Dhabi, Algiers, Khartoum), country desks (Libya & South Korea), and the satellite office in New York.Identify growth opportunities, sector expansion, and cross-practice collaboration initiatives, supporting the firm’s position as a leading MENA law firm.Business Development & Client EngagementLead end-to-end business development activities, including drafting letters of engagement, complex fee proposals, technical and financial proposals, and practice-specific client presentations.Support business development efforts by preparing credentials, client pitches, and submissions for legal directories.Manage tailored engagement letters and fee arrangements for key cross-border mandates with clients.Develop and maintain client databases, track matters, and streamline client communications in collaboration with practice groups.Brand, Communications & Thought LeadershipOversee firm-wide marketing activities, including press releases, social media campaigns, and content creation for LinkedIn, Facebook, legal periodicals, and business magazines.Lead rebranding initiatives, including website redevelopment and new marketing collateral.Manage legal directory submissions to ensure consistent Tier 1 rankings across multiple practices and jurisdictions.Marketing Operations & DigitalPlan and implement marketing activities, including social media planning, content updates, and experience statement maintenance.Supervise regional marketing campaigns and ensure brand consistency and quality control across all client-facing materials.Talent & Team DevelopmentMentor and train junior staff and interns, maintaining high operational standards and continuity.Build, lead, and develop a high-performing marketing and business development team aligned with firm objectives.Requirements & QualificationsEducation: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree strongly preferred.Experience: At least 5 – 10 years of relevant senior-level experience, with a strong background in the legal sector and prior experience at reputable law firms.Strategic & Commercial Mindset: Proven track record of developing and implementing business development strategies that drove measurable revenue growth.Leadership: Demonstrated ability to lead and scale a marketing / BD team, and report to the founding partner.Communication Skills: Excellent written and verbal communication in English and Arabic. Ability to craft compelling messaging for diverse audiences (clients, partners, media).Digital Proficiency: Strong command of Microsoft Office applications (Word, Excel, PowerPoint, Outlook) and digital tools for presentations, reporting, and workflow management.Relationships & Networking: Strong network in the MENA business and legal markets; ability to represent the firm in external forums, events, thought leadership panels.Cultural Fit: High integrity, collaborative, entrepreneurial, able to thrive in a fast-paced, growth-oriented, cross-border law firm. Interested candidates are invited to share their CV and a brief cover note to nevine.ayoub@matoukbassiouny.com, quoting “Chief Marketing Officer” in the subject line.