Cluster Digital Marketing Manager (Thailand, Cambodia, and Maldives)

Organization- Grand Hyatt Erawan BangkokSummary Job Overview Cluster Digital Marketing Manager is responsible for leads digital marketing execution for hotels within the markets, acting as the primary contact for property teams to drive brand-consistent, high-performing campaigns. Responsibilities span property-level support, regional campaign rollout, pre-opening digital leadership, and ongoing performance optimization across paid media, SEM, Koddi, and web channels. The position requires hands-on expertise with leading digital tools and platforms to deliver measurable results. Duties & ResponsibilitiesHotel-Level Support & Guidance Act as the first point of contact for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting, and best practice sharing. Review, advise, and optimize property-level digital campaigns for brand consistency and performance. Provide regular coaching, feedback, and reporting templates to ensure hotels meet digital KPIs. Market Campaign Execution Execute market level both room and F&B campaigns across all relevant digital channels, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized. Adapt global creative concepts for regional relevance and rollout. Lead cross-channel execution including paid search, paid social, display, metasearch, and CRM. Performance & Optimization Monitor and analyze campaign performance at both regional and hotels levels Use data to make real-time optimizations and inform future planning. Benchmark performance against industry/brand standards and past results Web, SEM & OTAs Ensure property landing pages and hotel content are fully optimized for search visibility and conversion. Support targeted email marketing initiatives and audience segmentation for both pre-opening and existing hotels. Tools & PlatformsThe role will require advanced, hands-on use of: Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads. Analytics & Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking. SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools, CRM & Email Marketing: TableCheck and related CRM tools Qualifications Bachelor’s degree in Marketing with Digital focused. At least 7 Years of hands-on digital marketing execution. Proven ability to manage multi-channel campaigns from concept to launch. Proven working experience in hospitality is an advantage. Ability to multitask, work in a fast-paced environment and have a high-level attention to detail. Ability to work independently and to partner with others to promote an environment of teamwork. Ability to manage change effectively. Highly motivated and pro-active; act with professionalism and positivity in all interactions. Ability to deliver high and consistent service.