Commercial Strategy Lead FMCG

Hi! We are Square44!We are a dynamic, entrepreneurial and a commercial results-driven creative branding & packaging design agency based out of Bangkok, Thailand. We do things different from other agencies and that has made us successful. We have been in business since 2005 and expanded the scale of our operation to cover 22 markets across Asia, the Middle East and Africa. We shape the way some of the largest and most influential consumer brands look and act.To help scale our business offer, we are looking to recruit a COMMERCIAL STRATEGY LEAD FMCGThe RoleYou are not a typical agency planner - we are looking for someone with expertise on client side and the ability to connect brand strategy to financial performance & growth.You lead NBD initiatives / pitches / credentials presentations / client proposals - with strategy-led, commercial thinking.You understand creative planning and are able to quickly turn a client brief into a design brief - identify key tensions and creative territories for explorationYou lead the strategy phase of projectsYou lead consumer insights activities - individually as well as with the support of research agencies from client-side.You guide clients through our strategic processes - help them make sense of insights, tensions and review of category competitors, leading into creative spaces and design decisions.You are able to present confidently and you are able to help guide client decision-making.You produce thought-leading content in the FMCG / branding space.You work with head of client service and client service team, founder and senior team as well as with clients.You are self-driven, not only do what is asked, but go beyond and uncover what is needed to drive performance. Your BackgroundYou are more than an agency-side planner, with just a creative planning background. You must have client-side experience in an insights, marketing or planning role for FMCG brands5-8 years of experienceWell versed in brand & marketing fundamentals, you come with entrepreneurial / challenger brand thinkingYou understand how strategy drives brand growth / financial performance - and you are able to connect both.Strong exposure with Asia Pacific / International Markets.Excellent communication, presentation & interpersonal skills Why Join Us?Excited about our unique vision and ways of building a branding agency + our culture & values that emphasizes intelligence, merit and performance based success.International Exposure: Work on high-impact projects for leading consumer brands across multiple markets.Career Growth: We prioritize internal development—your attitude, initiative, and ability to adapt will define how quickly you progress.Collaborative Culture: Working in a dynamic work environment with a flat structure with no office politics, where creativity and teamwork thrive.To increase the odds of your application getting noticed - connect and DM in addition to applying for the role.