Consumer Activations Associate - HoReCa & Events

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now!Learn more jti.comConsumer Activations Associate - HoReCa & EventBe part of the ambitious team at JTI as a Consumer Activations Associate in HoReCa & Events in Cairo. You will be responsible for developing, planning, and implementing consumer activation initiatives within the HoReCa channel and at consumer & trade events. The role ensures detailed operational execution, effective agency management, and the delivery of premium consumer experiences that drive brand visibility, engagement, and conversion. This position bridges creative planning and field execution, ensuring that every activation reflects the brand’s image and achieves measurable business impact.PositionAs the Retail Consumer Activations Associate, you willDevelop, plan, and implement activation strategies tailored to HoReCa environments and event venuesDevelop creative concepts and engagement mechanics that align with brand objectives and target audiencesCollaborate with internal teams (Marketing, Trade, and Brand) to ensure alignment with the overall marketing strategyManage activation budgets efficiently and ensure timely delivery of all activitiesManage relationships with external event and activation agencies — briefing, supervision, and performance evaluationCoordinate all aspects of event execution (from setup to breakdown), ensuring compliance with brand and regulatory guidelinesNegotiate with vendors, event organizers, and venues to secure efficient execution termsEnsure agencies deliver outstanding experiences, on time and within budgetRecruit, train, and supervise HoReCa and event promoters to guarantee they reflect the brand’s values and provide high-quality consumer engagementsMonitor promoter performance, providing ongoing feedback and mentoring to maintain activation excellenceCoordinate scheduling, logistics, and on-ground operations to ensure seamless deliveryCultivate a culture that prioritizes engagement quality and conversion resultsGuarantee flawless activation execution across all events and HoReCa touchpointsSupervise setup quality, visibility, and adherence to brand guidelinesEnsure consistent consumer journey, messaging, and compliance with marketing standardsTrack and analyze event performance metrics, consumer feedback, and return on activation investmentIdentify process improvements to improve efficiency and impact for future activationsRequirementsBachelor’s degree or equivalent experience in Marketing, Business Administration, or related fieldProficiency in English is required2–4 years of experience in event marketing, HoReCa activations, or brand experience management (FMCG, lifestyle, or tobacco industry preferred)Demonstrated ability to manage agencies, vendors, and field staff effectivelyExcellent interpersonal and communication abilities, both verbal and writtenUnderstanding of retail benchmarks, merchandising principles, and brand execution standardsAvailability to work flexible hours, including evenings and weekends, based on event schedulesWhat to expectExpect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.Are you ready to join us? Build your success story at JTI. Apply now!Next StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.