Content and Creative Manager

Reporting to Marketing Communication Manager. The incumbent is responsible forLead brand content strategy and storytelling across campaigns and always-on.Develop creative assets (briefs, key visuals, copy, storyboards) and manage approvals.Leverage global & regional content, identify the right assets to localize. Work with RCOE (regional team) & content factory (central team) to leverage available asset.Work with global & regional team to influence right asset develop from central.Create consumer-centric content tailored for each touchpoint and govern brand guidelines and asset library (DAM.groupeseb).Manage content calendar across TikTok, Facebook, Instagram, YouTube and Line OACoordinate with Digital Media & Performance team on data-driven creative testing (A/B testing and learnings).Design/manage production workflows aligned with market needs and timing.Support PR-related events and KOL engagement for product testing/launch.Manage budget effectively – optimizing resources to deliver the right quantity and quality as per business need in the most efficient way.Main Skills Required:4–6 years’ experience in content creation, social media, or digital marketingStrong storytelling, copywriting, and creative development skillsIn-depth understanding of modern online environment – channels, audiences, platforms, shopper behaviorBusiness acumen – ability to link creative output with business KPIs and translate business needs into actionable content strategyStrong passion in SDA / CW products with ability to gain consumer insight and bridge with product benefit Ability to work in a fast-paced and manage multiple projectsStrong collaboration with cross-functional teams (Product, E-comm, Sales)Organized, adaptable, able to manage multiple campaigns and deadlinesFluent in English (to work with regional/global teams)