Content Marketer

About Us: BirdseyePost is the leading marketing automation platform for direct mail. We're VC-backed and growing quickly, helping brands connect with customers through scalable, personalized, and data-driven marketing. With an ambitious roadmap ahead, we’re building entirely new products and features from the ground up, giving you the opportunity to help shape a modern platform and redefine how brands engage their customers.Role Overview: We are seeking a Content Marketer who possesses a strong blend of strategic thinking and practical creation skills. This high-impact role involves close collaboration with the Product and GTM team to define our content strategy, elevate our brand presence, and significantly expand our online reach, with a focus on standing out in the B2B SaaS and AI landscapes.You will be responsible for end-to-end content execution, including writing, editing, and guiding design across all channels. Your deliverables will span various formats, such as long-form thought leadership articles, video scripts and production guidance, ad copy, and social media content. You will be expected to create, oversee, and enhance these deliverables with AI tooling. This is an exciting opportunity for someone eager to learn, experiment, and contribute to building a distinctive brand from the ground up.Key Responsibilities:Own the content roadmap end to end: Work with senior leadership to develop content themes, editorial direction, and the content calendar. Plan, create, and execute content across formats, channels, and audiences (e.g., articles, white papers, case studies, videos, webinars)Build our reputation as a category leader through original research, industry commentary, and engaging storytellingMonitor, analyze, and report on content performance metrics; use insights to iterate and refine content strategyShape campaign storytelling: Define core themes and build campaign concepts that connect across channels. Ensure our brand voice is consistent, credible, and distinctive at every touchpoint.Lead our social presence: Manage and grow our LinkedIn audience. Post regularly, experiment with new content formats, and drive engagement through thoughtful community interaction.Experiment with new formats: Go beyond traditional writing and design direction. Produce short-form videos, interactive tools, podcasts, and other creative formats that bring our story to life.Stay ahead of market trends and competitor content, identifying opportunities for new content themesScale content production intelligently: Use freelancers and AI tools to stretch production capacity while maintaining creative quality and strategic alignment. What We’re Looking For:A crisp communicator: You write with clarity and confidence, making complex ideas simple. You know how to build, evolve, and flex a company voice across channels.Deeply creative: You bring original, thought-provoking ideas and produce on-brand content that stands out.Solid research and synthesis skills: You dig into unfamiliar industries or verticals and surfacing compelling narrativesGrowth-minded and distribution-first: You don’t just create content — you engineer how it spreads. From organic social to SEO, paid campaigns, and multi-channel distribution, you think about reach, ranking, and resonance.A messaging and positioning pro: You don’t just follow brand guidelines; you help shape them. You can refine messaging frameworks, evolve tone, and guide freelancers to stay aligned.Versatile and detail-oriented: You’re comfortable flexing across formats — from emails, paid media, and landing pages to decks, case studies, and product copy — bringing both creativity and strategic thinking to every piece.Bonus if you have:Creating or contributing to viral B2B contentExperience with community-building, social listening, and amplifying reachProduct marketing experience, especially writing product-focused content that sparks interestFamiliarity with AI agents, dashboards, and marketing software.Experience in a fast-growing startup environmentWhy Join Us?Join an innovative, fast-growing startup building cutting-edge AI marketing solutionsMake a meaningful impact by shaping the platform’s user experience, design identity, and overall successDynamic environment with opportunities for real ownership, learning, and growthCompetitive salary and support for professional developmentHow to Apply: Please send your resume, portfolio, and a brief note about why you’re interested in joining BirdseyePost. We’d love to see your work and hear your story!This is a hybrid role, with 4 days per week in our downtown Toronto office.