Content Producer

Company ValuesPut People FirstFocus on teaching people values rather than selling them servicesDo Your BestBe the Best Version of YourselfAlways Be LearningPosition OverviewThe Digital Content & Social Media Specialist plays a key role in shaping and amplifying Enzo Design Build’s brand presence across all digital channels. This role combines creativity, storytelling, and digital marketing skills with a strong understanding of content creation and social media management.The ideal candidate is hands-on with video and photography, can plan and produce original content, manage our social media and YouTube channels, and contribute creative ideas that drive engagement and brand awareness. Knowledge of SEO, analytics, and advertising campaigns is a bonus.Key ResponsibilitiesContent Strategy & Campaign PlanningDevelop and implement digital marketing and content strategies that align with Enzo’s branding and quarterly campaigns.Plan and execute all web, email, social media, and display campaigns (SEO/SEM experience is an asset).Create a detailed content plan at least 4 weeks in advance, including posts, stories, blogs, videos, and newsletters.Collaborate with internal teams to build effective landing pages and improve the user experience.Generate creative ideas for new campaigns, collaborations, and growth opportunities.Social Media & YouTube ManagementManage all company social platforms: Instagram, Facebook, LinkedIn, Google, Houzz, X, YouTube, TikTok.Plan video concepts, record content, edit videos, and maintain consistent uploads.Produce and post:Photos, Reels, Shorts, and GraphicsStories and TweetsEmail marketing contentSocial media stickers and creative visualsSchedule and manage a consistent posting calendar (minimum 2–4 weeks planned in advance).Develop and manage social media contests and interactive campaigns.Ensure brand consistency in tone, design, and messaging across all channels.Content Creation (Photo / Video Production)Capture high-quality jobsite progress photos and videos.Record and produce vlogs, including:StoryboardingScheduling shootsManaging wardrobe and lightingCoordinating with potential sponsors or collaboratorsEdit visual content for multiple platforms (YouTube, Instagram, TikTok, etc.).Suggest new visual and interactive features to boost brand engagement.Marketing Analytics & ReportingTrack, measure, and report on performance metrics (engagement, growth, conversion).Improve social media KPIs by at least 20% per week where possible.Evaluate performance of all digital activities and optimize campaigns based on insights.Perform competitive research and monitor industry trends to stay ahead of market shifts.Prepare weekly progress reports and daily activity logs for management.General Marketing & Brand DevelopmentWrite clear, engaging copy that reflects Enzo’s brand voice and values.Maintain Enzo’s online reputation and respond to engagement professionally.Evaluate emerging marketing technologies and trends.Generate demand and awareness for Enzo Design Build’s services through creative storytelling.Support on-site marketing initiatives and brand partnerships.Required Skills & AttributesProven experience managing multiple social media platforms and YouTube channels.Strong creative eye for photo, video, and design aesthetics.Ability to capture and edit original content.Excellent communication, writing, and storytelling skills.Knowledge of digital marketing tools and analytics (Google Analytics, Meta Business Suite, etc.).Familiarity with SEO, SEM, and email marketing tools (bonus).Strong time management and organizational skills.Up-to-date with the latest trends in digital marketing, social media, and content creation.Ability to work independently and collaboratively with internal teams.Performance MetricsConsistency of publishing schedule (minimum 2–4 weeks pre-planned).Social engagement growth (followers, likes, comments, shares).Video and YouTube channel performance.Email campaign open and click-through rates.Lead generation and brand awareness improvements.Creative initiative and alignment with company Please fill out the following form to be considered for this job.https://docs.google.com/forms/d/e/1FAIpQLSfef8MneycZSwCcyiF-piyHfIcDxcgppz3uShDwRroxNSzY1w/viewform?usp=header