Content & Social Media Specialist

About The RoleWe're looking for a Content & Social Media Specialist to drive engagement, growth, and localization for Traze MENA's digital presence. In this role, you'll be responsible for managing social media platforms, creating compelling content, and optimizing website and landing page materials for both English and Arabic-speaking audiences. This is an opportunity to shape the company's online voice, build brand awareness, and drive audience engagement through strategic content marketing.Performance ProfileYour success in this role will be defined by achieving these outcomes in the first 6-12 months:Social Media Growth & EngagementSuccessfully launch and manage Instagram, X (Twitter), and TikTok accountsDevelop and execute a content calendar that drives engagement, brand awareness, and follower growthTrack and analyze key performance metrics, optimizing content for better reach and interactionWebsite & Landing Page OptimizationEnsure website content aligns with the brand, is up to date, and optimized for SEO and user engagementDevelop landing pages that enhance conversion rates and localize content for both English and Arabic audiencesHigh-Impact Content Creation & LocalizationCreate and localize high-quality text, visuals, and videos tailored to GCC & MENA marketsWork closely with the Creative Manager to ensure content aligns with branding and marketing goalsInfluencer & Partnership Campaign ExecutionEstablish and manage organic and paid collaborations with influencers and industry partnersSupport Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generationBrand Storytelling & Cross-Team CollaborationAlign content strategies with marketing campaigns and company-wide initiativesSupport internal teams in brand storytelling, event promotions, and social media amplificationRequirementsEducation & Experience: Bachelor's degree in Marketing, Journalism, Communications, or related fields 2-4 years of experience in content creation, social media management, or digital marketing (Forex/Financial industry preferred)Proven experience managing social media platforms and content strategies for a fast-growing brandSkills & Competencies: Strong copywriting and storytelling skills, with the ability to create engaging content in both English and ArabicAbility to analyze social media performance and optimize content accordinglyProficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates Excellent communication and collaboration skills to work effectively with cross-functional teamsFamiliarity with SEO best practices, influencer marketing, and social media advertisingAbility to problem-solve and adapt in a fast-paced, digital-first environmentPreferred Qualifications:Experience in the Forex, financial markets, or trading industryPrior work in localizing content for Arabic-speaking marketsFamiliarity with graphic design and video editing tools to enhance content qualityBenefits30 days annual leave + public holidaysHealth and optical coverTraining opportunitiesGym allowanceMaternity and Paternity LeaveWork from anywhere - up to 30 daysBonus structure in place