Copywriter, Digital

About The CompanyCarhartt is a renowned leader in the manufacturing of durable workwear, committed to serving hardworking individuals across various industries. Founded on the principles of dependability, honesty, and trust, the company's legacy is rooted in its founder Hamilton Carhartt's dedication to quality and reliability. With a focus on creating products that withstand the toughest conditions, Carhartt has built a reputation for durability and trust among its loyal customer base. The company's mission is to serve and protect all hardworking people by providing high-quality, durable products that meet the demands of their daily work. Carhartt continues to innovate and expand its offerings, including initiatives like Carhartt Reworked, which emphasizes sustainability and recommerce, aligning with modern consumer values and environmental responsibility.About The RoleThe Digital Copywriter at Carhartt, based in Dearborn, is a key member of the Marketing department reporting directly to the Sr. Manager, Brand Creative Content. This position is responsible for developing compelling, full-funnel copy across all direct-to-consumer (D2C) channels, including website, email, retail, paid social, direct response, and performance marketing channels like PMAX. A primary focus of this role is to lead the messaging strategy for Carhartt Reworked, the company's recommerce initiative launched in 2023, emphasizing sustainability and re-commerce. The ideal candidate will collaborate closely with cross-functional teams to craft on-brand, engaging content that resonates with consumers, supports brand growth, and drives conversions. Additionally, this role involves conceptualizing and contributing to seasonal campaigns, presenting creative work to stakeholders, and ensuring consistent brand voice across all touchpoints. The position offers a remote working environment, providing flexibility while maintaining alignment with company standards and objectives.QualificationsBachelor's degree in communications, marketing, advertising, or a related discipline, or equivalent work experience.3-5 years of advertising or marketing copywriting experience across digital media platforms.Experience writing for both ecommerce and retail sectors.Strong portfolio demonstrating integrated campaign work and full-funnel D2C messaging.Excellent communication, organizational, and problem-solving skills.Attention to detail and ability to prioritize and manage multiple projects under tight deadlines.Team-oriented mindset with flexibility to handle quick-turn assignments and unforeseen needs.ResponsibilitiesServe as the lead copywriter for Carhartt Reworked, developing messaging for all channels including website, email, retail, paid social, direct response, and PMAX.Create compelling copy for Carhartt’s brand-side D2C monthly full-funnel marketing initiatives.Develop internal communication content to support organizational messaging and initiatives.Ensure consistency of brand tone and voice across all D2C channels and between Carhartt and Carhartt Reworked brands, maintaining brand integrity at every touchpoint.Collaborate with cross-functional teams including Marketing, Media, Product, and Leadership to understand business challenges and inform messaging strategies.Conceptualize and assist in producing larger seasonal brand and product campaigns.Present creative concepts and finished work to various stakeholders, including senior leadership.Work with internal teams and external agencies to deliver high-quality content on time and within budget.Defend and uphold the Carhartt brand voice and standards, ensuring all content aligns with brand guidelines.Stay informed about advertising, social, and cultural trends to keep creative work fresh and relevant.BenefitsCompetitive salary aligned with experience and industry standards.Comprehensive health, dental, and vision insurance plans.Flexible remote work environment to support work-life balance.Paid time off and holidays.Opportunities for professional development and growth within a reputable organization.Employee discount on Carhartt products.Supportive team environment focused on innovation and collaboration.Equal OpportunityCarhartt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.