Head of Marketing Innovation & AI Strategy

Department: Escalon Marketing TeamLocation: RemoteDescriptionWhat You’ll Do: Escalon is seeking a Head of Marketing, an entrepreneurial, full-time marketing leader who will define and scale the company’s brand, product marketing, and go-to-market strategy. Reporting directly to the CEO, this leader will serve as the connective tissue between strategy, data, and storytelling, thus unifying Escalon’s brand voice, optimizing demand generation, and positioning Escalon for its next stage of growth. This is a top-tier leadership role with equity potential and the opportunity to evolve into a CMO position.This role is ideal for someone who thrives in a fast-growing, evolving environment and wants to architect the next stage of growth.Strategic LeadershipDefine and lead Escalon’s marketing vision, embedding data, analytics, and AI-informed insights into every touchpoint.Build and lead Escalon’s marketing strategy from the ground up, with a focus on creating scalable programs that address multiple growth channels;Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI;Design and test go-to-market strategies across three primary new business growth areas: acquiring new startups and early-stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors;Design and test go-to-market strategies for upsell and cross sell of additional services to current Escalon clients.Unify Escalon’s brand voice and ensure consistency across digital, social, and client-facing platforms.Establish a clear, differentiated brand narrative that reflects Escalon’s value proposition and tone of voice while also resolving existing conflicting messages.Partner with the CEO and executive leadership to align marketing objectives with business growth and revenue targets.AI & Data-Driven MarketingLeverage advanced AI technologies and marketing analytics, automation, and MarTech tools to increase ROI and performance.Develop predictive and data-informed models to optimize demand generation, CAC, and LTV.Stay ahead of emerging AI trends and ensure the organization is at the forefront of data, AI, and personalization.Digital Marketing ExecutionDrive the development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content, etc.);Optimize customer journeys and digital touchpoints using AI-enabled tools;Design and publish marketing performance dashboards and communicate insights to stakeholders.Team Leadership & CollaborationLead, mentor, and evolve a small but growing team of internal and contract marketing professionals.Collaborate cross-functionally with Sales, Product, Data, and Operations teams to drive an integrated go-to-market motion.Build relationships with key external partners, agencies, and technology vendors; provide clear direction to current contractors, ensuring alignment, prioritization, and accountability.Champion a best-in-class candidate and customer experience across all Escalon touchpoints.DAY-TO-DAYCreate and build Escalon’s B2B marketing roadmap from a foundational level, defining the strategy and structure needed to support near- and long-term growth;Own content creation for the organization and oversee its execution across all channels;Evolve and maintain branding, website and all external communications in a manner that increases engagement and awareness;Develop demand generation campaigns to drive revenue;Develop a sales funnel to optimize MQLs, SQLs and conversion rates;Develop and be accountable to annual marketing goals, KPIs and strategies for lead generation, customer acquisition and retention;Build and own the marketing budget to ensure real-time understanding of spend and allocating resources for maximum ROI;Continuously evaluate the market landscape to identify and capitalize on new opportunities, whether from under-served startups, dissatisfied competitor clients, or companies using insourced solutions.What You'll BringMust Haves:12+ years of B2B Marketing experience, ideally in SaaS, FinTech, or technology-enabled services.Bachelor's degree in related fieldStrong expertise in product marketing, brand strategy, and demand generation.Experience building a B2B marketing function and/or strategy from very early stages; not inheriting and optimizing existing systems;Experience targeting SMB clients, ideally in the software/tech industry;Deep understanding of analytics and MarTech tools. Demonstrated ability to lead both strategic vision and hands-on execution. Must be ambitious, competitive, a driven, but a humble and hands-on team player;A track record of building and developing high-performing, effective programs and teams;Executive-level communication and presentation skillsNice to Haves:Master’s degree preferredExperience in tech-enabled professional services or high-growth startup environments.Familiarity with go-to-market engineering, AI-driven marketing, and predictive analytics.Why You’ll Enjoy Working at Escalon:We offer a variety of health benefits, all available on the first day of the month following employment with us, to keep you and your family feeling fit and well. Medical, Dental and Vision options Life and Disability STD/LTD 9 Paid holidays each year Flexible PTO 401K Retirement Plan Incentive compensation If you are hired at Escalon, your final base salary compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location. In addition to those factors – we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Escalon is an equal opportunity/affirmative action employer. More about us: Escalon Services is a Business Process Management (BPM) company that provides Essential Business Services (EBS) through a tech-enabled platform to small- and medium-sized businesses (SMBs) and startups. The Company enables its clients to spend less time on "back office" functions and provides the value and insight that enables clients to spend more time focusing on delivering value and moving their businesses forward. With a US-based remote workforce and global delivery team in India, Escalon’s solution fills a widening service gap in the SMB market, underpinned by (i) increasing demand for quality insights in an increasingly competitive marketplace (ii) decreasing supply of CPAs and quality in-house talent and (iii) the cost frictions associated with scaling internal back-office teams as businesses grow. For more information on Escalon: https://escalon.services/ Since founding, the company has executed both on an organic and M&A strategy to expand service offerings and drive revenue expansion opportunity through cross-sell/up-sell. Before partnering with New Harbor Capital in late 2022, Escalon completed two significant acquisitions which tripled the revenue of the company and expanded the FinOps capabilities of the platform. Continued corporate development is a key value driver for the business going forward, with a highly fragmented market of service providers, often individually unable to scale due to lack of technology-enablement and offshore capabilities.In late 2022, New Harbor Capital made a growth equity investment in Escalon Services.About New Harbor CapitalNew Harbor Capital is an experienced, lower middle-market private equity firm that seeks to partner with growth-minded, founder-owned companies. Based out of Chicago, New Harbor Capital is committed to optimizing the growth potential of its portfolio companies while respecting their long-term visions. The firm was founded on the belief that mutual respect and collaboration lead to successful outcomes. New Harbor recognizes the importance of finding the right partner, and the firm is committed to helping its portfolio companies and their leadership maximize both personal and financial goals. As a strategic partner, New Harbor taps into decades of experience to guide businesses through challenging economic cycles and market conditions. New Harbor Capital has raised over $750M in capital across three funds and focuses on tech-enabled services, healthcare, and education services.