Director of Marketing

About North SporeNorth Spore is on a mission to make mushroom cultivation and education accessible to all—indoors and out. From mushroom grow kits and cultivation tools to educational content and scientific expertise, we’re empowering a new generation of growers. Now we’re looking for a Director of Marketing to lead the next wave of e-commerce expansion.Role OverviewWe're seeking a data- and hypothesis-driven Director of Marketing to lead North Spore’s e-commerce growth strategy. You will own conversion rate optimization (CRO), site testing, merchandising strategy, and pricing initiatives across our DTC website—and manage a small team executing against those initiatives. This is a cross-functional role that blends product thinking, analytics, and marketing execution to drive measurable growth.You’ll manage and mentor an E-commerce Manager (focused on site execution, merchandising, and product set-up).Key ResponsibilitiesGrowth Strategy & RoadmappingDevelop and own the e-commerce growth roadmap—aligned to North Spore’s goals across AOV, conversion rate, and LTV.Build and lead execution of a growth roadmap including all testing and implementation of performant testsIdentify bottlenecks in the purchase journey and propose experiments to remove friction.Team LeadershipManage, coach, and support an E-commerce Manager.Set clear goals and KPIs for the team and ensure alignment with broader growth objectives.Foster a culture of ownership, testing, and continuous improvement.Product Optimization & CROOwn website optimization strategy: page layouts, PDP enhancements, bundle logic, variant structures, and upsell paths.Partner with design/dev to launch A/B tests and UX updates that improve funnel performance.Develop hypotheses based on behavioral data and execute test-and-learn cycles to validate.Leverage segmentation and cohort analysis to improve retention and cross-sell effectiveness.Merchandising & Pricing StrategyAnalyze product performance to inform pricing changes, kit configurations, and promotions.Partner with Product and Inventory teams to identify growth opportunities in the catalog.Cross-Functional ExecutionCollaborate with marketing, design/dev, customer service, and ops to execute growth experiments.Work closely with the Lifecycle manager to integrate lifecycle programs (email/SMS flows, replenishment nudges, loyalty) into the overall growth strategyYou’ll Be Successful If You:Think like a product owner—balancing customer experience with business outcomes.Are comfortable in spreadsheets and dashboards—and know how to turn data into next steps.Spend your free time creating teams of specialized AI agents to execute your visionThrive in test-and-learn environments and know how to run lean experiments quickly.Enjoy mentoring and managing others to execute with excellence.Are obsessed with optimizing the little details that add up to big growth.Qualifications:5–8 years of experience in e-commerce growth, product, or performance marketing rolesAt least 1–2 years of experience managing direct reports or leading cross-functional podsProven experience driving DTC growth through experimentation, site optimization, and merchandisingStrong analytical toolkit: Excel/Sheets, GA4, Looker or similar BI toolsFamiliarity with Shopify (or similar CMS), Klaviyo, and modern marketing stacksBonus: Experience with fungi, food/agriculture, or enthusiast/hobbyist brandsWhy Join North Spore?Be at the forefront of the mycology movement and help shape an emerging categoryJoin a tight-knit, values-driven team with a passion for science, sustainability, and curiosityWork in a fast-growing, omnichannel environment with the opportunity to shape strategy from the ground up