Creative Operations Coordinator

Job Title: Creative Operations CoordinatorCompensation:$70,000-$90,000Participation in monthly performance bonusBenefits and 401k match, etcJob Overview:Are you passionate about performance marketing, direct response, and scaling profitable campaigns for direct-to-consumer e-commerce products? If so, we have an opportunity that could launch your career to the next level.Our rapidly growing start-up is looking for a motivated, performance-driven individual to join us as a Creative Operations Coordinator.As the Creative Operations Coordinator, you will be the central figure in driving the successful production, implementation, monitoring, and analysis of our creative assets across multiple paid media channels.During your training, you'll learn the secrets to scaling ad campaigns for eight and nine-figure brands, mastering our products, creative development processes, and proven messaging strategies that fuel our explosive growth. This role is the perfect stepping stone to transition into the Performance Creative Strategist role, where you'll gain autonomy to execute your creative visions.Your success will depend on your ability to grow, adapt, and contribute meaningfully to meeting our sales-based monthly campaign performance goals.If you're ready to immerse yourself in a fast-paced, collaborative environment and carve out a path to long-term success in performance marketing, we want to hear from you!Job Description:Maintain Our Creative FlywheelBuildout and maintain creative "flywheel" documentation, including a Creative Reference Library, Digital Asset Management (DAM) Libraries, partner onboarding materials, etcIdentify and implement opportunities to enhance the creative flywheelMaintain and update the status of creative assets and tests in the testing log, Track, document and analyze ad performance, ensuring accurate and consistent updates to the testing log for analysis and optimizationBrief and guide our video production, copywriting, and graphic design teams by writing clear and concise creative briefs based on insights and brainstormsMaintain quality standards for ads by QAing creative assets + communicating editsCollaborate with other teams to ensure that insights and best practices are applied across creative teamsMaintain a rolling calendar of tests, launches, and deliverables inside internal project management toolsAssist in coordinating creative production with external agencies and managing related project timelinesUpload new ads to ad platforms, as neededDiscover opportunities to collaborate with content creatorsCreative Strategy & AnalysisUse tools like MotionApp, Facebook Ads Manager, Google Looker Studio, and Mixpanel to collect and analyze learnings from creative assets to inform future iterations and improvementsDevelop creative recommendations based on trends, performance, competitor analysis, and creative messaging/diversity gapsEnsure all creative tests are well-reasoned and yield actionable outcomesPresent insights and recommendations clearly to both technical and non-technical teamsMonitor platform updates and emerging social media trends to enhance ad effectivenessPromotion Path: Creative Operations Coordinator to Performance Creative StrategistPhase 1: Foundational MasteryObjective: Build a strong foundation by mastering clerical coordination tasks, and ensuring a deep understanding of the creative process, tools, and workflows.Key Responsibilities:Update and maintain creative assets and test statuses in the testing frameworkMonitor ad performance and ensure accurate documentationApply established naming conventions to ads and manage traffickingConduct creative QA to uphold quality standardsMaintain flywheel documentation, including Creative Reference Libraries and onboarding materialsSupport creative production coordination with agenciesMilestone for Advancement:Demonstrates proficiency in maintaining the testing framework and documentation with minimal supervisionAccurately labels and traffics ads with zero errors over a sustained periodIndependently manages at least one small-scale creative project timelinePhase 2: Process Familiarization and Insight DevelopmentObjective: Transition from clerical work to insight generation, ensuring a thorough understanding of the creative process, testing methodologies, and performance analysis.Key Responsibilities:Begin analyzing ad performance and tagging trends within the frameworkAssist in collecting learnings from creative tests and proposing small-scale recommendationsDevelop proficiency with tools like MotionApp, Google Data Studio, and Mixpanel to extract and summarize dataShadow strategists during creative briefings and strategy sessionsCollaborate with internal teams to identify recurring gaps or opportunities in creative workflowsMilestone for Advancement:Successfully synthesizes data from creative tests and presents concise, actionable insights that lead to tangible creative winsAssists in creating creative briefs with guidance from strategistsIdentifies one or two process improvements and implements them with minimal oversightPhase 3: Strategic IntegrationObjective: Introduce strategic responsibilities, allowing for supervised exploration of creative trends, competitor analysis, and ad concept ideation.Key Responsibilities:Conduct initial creative trend research and competitor analysis to inform brainstorming sessionsCo-develop creative briefs, contributing ideas aligned with team objectivesPropose test ideas rooted in data-backed insights from prior campaignsCollaborate with the team to refine messaging strategies for specific creative iterationsTake ownership of select creative tests and oversee their lifecycle, including post-test analysisMilestone for Advancement:Consistently proposes data-backed creative concepts with positive test resultsLeads the development of at least one high-performing creative conceptDemonstrates strategic thinking in briefs, aligning with company objectives and platform trendsPhase 4: Independent Strategy LeadershipObjective: Fully transition into the Performance Creative Strategist role, focusing on independent strategy development and thought leadership within the team.Key Responsibilities:Own the end-to-end strategy for creative campaigns, from ideation to testingAct as a key decision-maker in creative briefing and testing prioritizationMentor newer team members, guiding them through foundational tasks and strategic thinkingDevelop and implement advanced creative strategies leveraging competitive analysis, market trends, and platform insightsCollaborate cross-functionally to align creative strategies with broader marketing goalsMilestone for Promotion to Strategist Role:Demonstrates consistent strategic success, with measurable improvement in campaign performanceIndependently drives significant creative projects from concept to executionActs as a trusted resource for insights and creative direction within the teamThis phased approach ensures that the individual thoroughly understands the process and develops strategic capabilities in a structured, supportive manner. Let me know if you'd like to adjust any details!RequirementsRequirements & Skills:Proven experience in digital performance marketing (1-4 years), preferably in a direct-to-consumer e-commerce environmentAn understanding of what makes an effective social media adKnowledge of persuasive sales techniques and consumer psychology principles to create compelling content that convertsFamiliarity with direct response methods and best practices, with evidence of their implementation in prior media campaignsExperience working on teams that managing and optimize digital ad campaigns First-hand experience tracking digital campaign key performance indicators (KPIs), and measuring campaign resultsStrong communication skills to collaborate with team members, vendors, and clients, and effectively present campaign performance reports and recommendationsAbility to think strategically and independently—persuasively pitching unconventional ideas backed by reasoning and dataAbility to articulate complicated concepts simply and concisely, distilling information to its core elements and prioritizing what to convey based on relevance and importance. Stay up to date on the latest industry and platform trends, creative best practices for the top advertising platforms, and digital marketing techniquesNice to Haves:A bachelor's degree (or higher) in a related field with a strong quantitative background or a certificate of completion of formal training programs relevant to the positionExperience writing effective sales copy for landing pages and advertorials, as well as scripts for video adsExperience handling programmatic ad buying or exposure to media buying strategiesProficiency in using digital ad platforms like Meta, Google, or TikTok AdsSuccessful affiliate marketing experience in a paid media environmentSuccessful experience creating engaging social media contentBenefitsHealthcare Plan (Medical, Dental, Vision, FSA, HSA and Dependent Care FSA) Parental Leave Paid Time Off and Paid Holidays 401k with 5% company match Training and Development Free snacks and drinks