Creative Strategist

Creative Strategist - Women-Led Wellness PlatformFutureheads have partnered with a fast-growing, women-led wellness brand and digital platform empowering women through strength training, mindfulness, and science-backed personal development tools.Since launching in 2024, our client has seen phenomenal early success, rapidly scaling revenue, subscriber base, and app engagement to a market-leading position. With a global community and a founder who is a recognised fitness visionary, they're now focused on 10x-ing performance through exceptional creative.They need a Creative Strategist to drive their next phase of growth by owning the end-to-end creative process for paid media across Meta, TikTok, and YouTube. This is a high-impact role at the core of their paid marketing efforts - from concept to creation, scripting compelling ads, crafting messaging strategies, and briefing creatives that scale.This role is ideal for someone who is both analytical and imaginative: a growth-focused thinker who thrives on turning insights into high-performing video ads, static campaigns, and UGC content.What you'll be doing:Developing and executing innovative ad concepts rooted in customer insight, consumer psychology, and performance dataOwning the end-to-end creative strategy process from research and ideation to scripting, copywriting, briefing, and performance iterationScripting face-to-camera content for founders and creators that is authentic, on-brand, and optimised for conversionGenerating fresh campaign ideas, messaging angles, and hooks that resonate with core audiencesWriting and editing copy for UGC, video ads, static creatives, and multi-format campaignsLeveraging tools like Meta Ad Library, Google Ads Transparency Center, and Foreplay.co to develop swipe files and benchmark creative trendsAnalysing competitor creative and content strategies for inspiration and positioning opportunitiesTaking ownership of creative testing and iterative optimisation, constantly refining concepts based on ad performanceWriting detailed, insight-led briefs for designers, editors, and creators, ensuring timely execution of contentCollaborating with media buyers to align creative direction with account goals and platform best practicesAbout you:Proven experience in creative strategy or performance content creation, ideally within DTC, fitness, wellness, or lifestyle brandsStrong copywriting and storytelling skills, with a deep understanding of what converts across paid social platformsDeep knowledge of digital marketing funnels, customer psychology, and content performance metricsExperience with Meta Ads, TikTok Ads, and basic ad management processesA sharp eye for content that performs and an instinct for what makes a scroll-stopping adFamiliarity with testing frameworks, creative iteration, and the use of data to inform content decisionsNaturally curious with a passion for understanding what makes people tickCreative and strategic—you have many ideas but know how to prioritise and test quicklySomeone who thrives in a fast-paced, startup environment and takes pride in executional excellenceWe feel this role will attract strong interest, so if you don't have proven experience developing performance-driven creative for paid social campaigns in DTC or wellness environments, we ask you not to apply as we will not be able to provide feedback and your profile will not be considered.