CRM Strategy Director

Drive customer engagement and lifecycle strategy for a globally recognised brand, shaping end-to-end CRM experiences across Germany.Who?This integrated agency blends global scale with the agility of high-performing local teams across Berlin, Munich and Frankfurt. Their work sits at the intersection of data, technology and creativity, helping major consumer brands design connected customer experiences that deliver measurable impact. You’ll be part of a team that takes CX seriously — mapping journeys, optimising touchpoints, and translating insight into meaningful interactions at every stage of the customer lifecycle.And you? You’re an experienced CRM and lifecycle strategist (8–10 years) who knows how to architect multi-channel engagement programmes that drive retention, frequency, and customer value. You’re fluent in MarTech ecosystems like Salesforce, Adobe or Braze, and experienced in turning behavioural data into personalised communications. You thrive in cross-functional environments, guiding creative, data and tech teams, and presenting clear, persuasive strategies to senior stakeholders in both German and English.Why?This role places you at the centre of customer engagement for a globally recognised brand. You’ll shape lifecycle journeys across email, app, web and messaging — from onboarding flows and loyalty triggers to reactivation and upsell paths. You’ll design the CX vision, outline testing and optimisation frameworks, and influence how millions of customers experience the brand day-to-day. With access to robust data, global collaboration, and a client eager to innovate, your strategic thinking will directly inform how the CRM ecosystem evolves.You’ll work in a highly collaborative environment alongside creative, media, data, and global CRM specialists, giving you visibility across the full engagement spectrum. The role offers flexible working options, modern offices in three major cities, and extensive professional development — including CRM, CX and MarTech training, hands-on workshops, and opportunities to contribute to thought leadership.Benefits include pension support, corporate discounts, lunch and mobility perks, wellbeing programmes such as Urban Sports and bike leasing, coaching, and more — all designed to support both your growth and long-term wellbeing. A high-impact role for someone who wants to shape customer experience at scale.