Customer Analytics Manager (retail)

We are looking for an experienced Customer Analytics Manager for our client – a leading retail company undergoing digital transformation. This is a key role responsible for providing data-driven insights that shape customer strategy, drive loyalty growth, and optimize digital performance across multiple markets.The ideal candidate will analyze customer data to understand shopping behavior and support better business decisions. Customer Analytics Manager will identify patterns in purchasing habits and uncover the factors that encourage customers to visit stores more frequently.Job scope:Drive the analytical agenda across CRM, loyalty programs, and digital marketing campaignsDefine, track, and optimize KPIs focused on acquisition, retention, churn, and customer lifetime value (CLV)Design and implement customer segmentation models and establish robust test‑and‑learn frameworksCollaborate with business and marketing stakeholders to translate insights into actionable strategiesLead and mentor a team of analysts, ensuring timely delivery of dashboards, reports, and strategic recommendationsBuild and continuously enhance a comprehensive customer analytics frameworkConduct in‑depth analysis of shopping behavior and customer segments to inform decision‑makingProvide actionable CRM and marketing insights that drive growth and engagementIdeal profile:5–7 years of experience in customer analytics, marketing insights, or data science, ideally within retail or consumer industriesProven expertise in data and CRM analytics, including loyalty program data modelsAdvanced proficiency in SQL and business intelligence tools such as Power BI, Tableau, or similar; knowledge of Google Analytics is essentialStrong business acumen with the ability to translate complex data into clear, actionable insightsSkilled in data storytelling, turning analysis into compelling narratives that drive decision‑makingDemonstrated leadership experience, with the ability to mentor analysts and collaborate effectively across functionsMeticulous attention to accuracy, clarity, and impact in all deliverablesFluency in both Polish and EnglishOffer:Work in a leading retail organization trusted across EuropeCompetitive salary, career growth, and comprehensive benefitsDiscounts on company productsContinuous learning through training, courses, and webinarsOpportunities to improve language skills and collaborate internationallyLoyalty rewards, including jubilee awards, extra days off, and special discountsA supportive, knowledge‑sharing work culture