Conversion Rate Optimization (CRO) Specialist

We is seeking a data-driven Conversion Rate Optimization (CRO) Specialist to improve performance across our key landing pages. You’ll be responsible for building, testing, and optimizing experiences that convert technical audiences — including DevOps, IT managers, and SREs — into qualified leads.

Primary Responsibilities• Build, launch, and iterate landing pages using tools like Unbounce• Design, run, and analyze A/B and multivariate tests• Analyze user behavior with GA4, Hotjar, Clarity, and similar tools• Collaborate with PPC, SEO, and design teams to align on-page messaging with traffic sources• Recommend and implement layout, copy, and UX improvements• Track and report on weekly conversion rate performance• Maintain a testing roadmap tied to strategic business goalsKey Tasks by FrequencyDaily:   • Monitor live page performance and user behavior  • Collaborate with internal teams to address quick wins or urgent changesWeekly:

  • Launch 2 landing pages (1 per product)  • Align with active PPC campaigns and message testing  • Report weekly on CRO performance and test outcomesMonthly:   • Identify high-impact test opportunities  • Compile insights from heatmaps, scroll maps, and funnels  • Present recommendations and performance reports to leadershipSkills & QualificationsAnalytics & Testing:   • Web analytics: GA4, Adobe Analytics  • A/B & multivariate testing: VWO, Unbounce, Crazy Egg  • Tag management: Google Tag Manager, event tracking  • Data visualization: Looker StudioUX & Behavioral Insight:   • CRO for technical B2B audiences  • Funnel analysis and friction point diagnosis  • Strong persuasive copywriting (CTAs, headlines)  • Deep understanding of consumer psychology and ethical persuasionTech Familiarity:

  • Basic HTML, CSS, JavaScript for light changes  • Comfortable in Unbounce, WordPress, Typeform, and other CRO toolsKey Metrics (KPIs)• Conversion Rate (CR) on priority pages• Revenue per Visitor (RPV)• Funnel Drop-off Rate• Test Win Rate & % Uplift from Winning TestsDeliverables• Test reports with outcomes and recommendations• CRO roadmap by page and campaign• Behavioral analytics summaries (heatmaps, scroll maps, session replays)• Optimization playbooks and insight documentation• Monthly executive reports linking CRO activity to revenue and lead growthChallenges You’ll Tackle• Testing with low-traffic environments• Optimizing for multiple personas and long sales cycles• Navigating internal resistance to design changes• Achieving CRO gains while maintaining brand credibility in a technical space• Competing with top-tier players