Demand Generation Manager

Location: Remote (Based out of Toronto, or somewhere in Canada or USA)Reports to: Chief Marketing OfficerType: full-time Department: MarketingAbout this JobWe’re a fast-growing company at the forefront of global trade intelligence, providing visibility into shipping activity across 25+ countries. For nearly two decades, Fortune 500 companies, high-growth organizations, and government agencies have trusted our platform to transform complex customs data into actionable insights. Our solutions help businesses uncover new buyers and suppliers, monitor global trade flows, manage risk, and stay ahead of disruptions. With comprehensive data, accuracy, scale, and coverage, we empower organizations to make confident decisions across sourcing, compliance, and competitive strategy.Why work here now?Global trade war & critical transparency: With trade wars dominating the news and affecting industries, our data and insights provide a critical link to help organizations navigate uncertainty and thrive.Strong product-market fit & growth potential: We’ve achieved product-market fit and are already profitable with minimal marketing. There is a massive opportunity to innovate our platform and become a global leader in trade intelligence, and help scale the organization as we tell our story.Impactful work: Our platform has been key in uncovering insights for global investigations, helping to expose critical findings that drive action.Our culture fosters creativity, collaboration, and a shared passion for growth. Join us at this pivotal moment to make a real impact and accelerate growth at ImportGenius!We are seeking a Product Marketing Manager to join our team and help drive the success of our platform by creating compelling go-to-market strategies and ensuring our products resonate with customers.Job Overview:As we continue to scale, we are seeking a Lead Generation Manager to focus on driving revenue growth through strategic outreach campaigns, targeting both existing clients, past clients, and new prospects. This role is a critical part of our mission to expand our customer base and ensure that the full potential of our product offerings is realized by our target audience.Job Overview:The Lead Generation Manager will focus on identifying, nurturing, and converting high-potential leads, driving the top of the funnel and accelerating revenue growth. The ideal candidate will be skilled in using data to segment audiences, develop and implement campaigns, and convert leads into paying customers. They will also focus on crafting and executing targeted email marketing campaigns to drive customer engagement, retention, and conversion. The ideal candidate will be skilled in segmenting customer lists, crafting personalized and compelling email campaigns, and using email automation platforms like Zoho to scale efforts. This role requires someone comfortable working across channels and collaborating closely with sales and marketing teams to build and optimize lead generation strategies. This role will also help scale additional marketing channels, including events, as we grow.Key Responsibilities:Lead Qualification & Segmentation: Analyze customer data to identify high-value leads and effectively segment the target audience for more personalized, impactful outreach. Work with sales to prioritize leads and ensure that no opportunity is overlooked.Campaign Development & Execution: Design and implement targeted campaigns to generate leads across various channels, including email, webinars, events, and digital advertising. Ensure that campaigns are tailored to customer needs and market dynamicsLead Nurturing: Build and execute strategies to nurture leads through the funnel with tailored messaging, content, and follow-ups, ensuring maximum engagement and progression toward conversion.Sales and Marketing Alignment: Collaborate closely with the sales team to ensure a smooth handoff of leads, ensuring sales teams have all the information needed to successfully close deals. Maintain a strong feedback loop between sales and marketing to optimize lead generation efforts.Campaign Optimization & Analytics: Continuously monitor, analyze, and report on campaign performance. Use A/B testing, conversion rates, and other KPIs to refine campaigns and strategies for higher efficiency and better results.New Channel Development: Work to scale lead generation efforts beyond traditional channels, including identifying and testing new channels like events, partnerships, and affiliate marketinCustomer & Prospect Insights: Leverage insights from past interactions, product usage, and market data to identify key prospects who can benefit from our solutions. Tailor outreach based on specific data needs and behaviors.Market Research & Competitive Intelligence: Conduct ongoing market research to understand trends, customer needs, and competitor strategies, using this information to enhance lead generation efforts.Collaboration Across Teams: Work with product marketing, content, and customer success teams to ensure that campaigns are aligned with product positioning, messaging, and customer needs.Qualifications:3-5 years of experience in lead generation, email marketing, or growth marketing, preferably in a SaaS or tech company.Excellent writing and communication skills, with the ability to craft compelling email content that resonates with different audiences.Proficient in email automation platforms (Zoho, Mailchimp, HubSpot, etc.), with experience in setting up, managing, and optimizing campaigns.Strong understanding of customer segmentation, list management, and personalization techniques to craft effective outreach.Proven track record of executing email campaigns that drive conversions, upsells, and re-engagements.Data-driven with the ability to analyze campaign performance, segment audiences effectively, and optimize for better results.Comfortable working in a fast-paced environment and scaling marketing efforts across multiple channels.Experience in A/B testing and optimizing email campaign performance.Strong project management skills with the ability to prioritize and execute multiple initiatives simultaneously.Familiarity with CRM and analytics tools to monitor campaign success and performance.