Digital and Social Commerce Director

该职位来源于猎聘 About the role The role of Digital and Social Commerce Director has the responsibilities to develop and drive the Haleon digital and social commerce strategies with enterprise winning model establishment to drive sustainable business growth and continuously capability dial up. Key responsibilitiesStrategy and winning model development: Delivery of Digital and Social commerce strategies, including key platform strategies and enterprise winning models to drive sustainable and profitable growth (Net Sales/Profit/Share growth).Monthly Tracking, analytics and action drive: Works mainly with EC heads and x-functions including category marketing heads, SMD x-functions (CBIA, Media, strategy etc.), finance, and their teams in monthly digital platform performance tracking, generating insights and ad-hoc strategic actions, embedding them in the business operations and delivering the associated value (Net Sales/Profit).External best practices on radar: Continuously brings in external best practice and strategic move from tier 1 players in the industry or winners from other consumer industriesEnterprise Partnership establish: Works with external digital commerce platforms to identify and execute enterprise level growth opportunities and drive T2T enterprise partnership.Internal Capability and x-category best practise sharing locally, regionally and globally: Identify and build the fit-for-future digital & social commerce capabilities required to operate and win in the China market, Deliver the initiatives, identify the resource needed, including bringing in the latest capabilities on data and AI. Qualifications and skillsBachelor Degree and above, Management Trainee profile preferred. MBA is a plus.Strategic thinking, good storytelling, problem solving with logic and framework, P&L experience is a MUST, good sense on data & analytics, Experience in Shopper & Trade Marketing, Digital Innovation from FMCG and beauty industry is preferred.At least 12-year working experience of digital marketing and e-Commerce field in which Latest 3 years in managerial grade with direct experiences in Douyin social commerce, Rich experience across traditional Digital Commerce, O2O and offline.Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and regional levelmanage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable changeLanguage proficiency both in English and Chinese, Good presentation in English.