Digital Content Strategist

FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Digital Content Strategist will develop content strategies aligned with business goals, monitor cultural and social trends, and ensure strategic direction is translated into effective creative work across digital platforms.FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.Position is contingent upon contract award**Work Schedule and LocationHybrid This full-time hybrid position will work Monday through Friday,8am to 5pm, with some onsite work in San Juan, Puerto Rico.Works with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goalsProvide calendars of social media strategies being implemented and forthcomingPerform extensive research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findingsMonitor cultural and social trends, and their impact on consumers' attitudes, behavior and perceptionsLiaise with the client's Communications team to ensure that consumer attitudes and needs are thought of at the beginning of the campaignConduct keyword research and use of SEO guidelines to optimize contentProvide input as needed during creative development to ensure that the strategic direction is correctly translated into creative workDevelop content governance guidelines for tone, style and voice of all content, and ensure they are followedRequiredBachelor's Degree in Public Relations, Marketing, Communications, or a relevant field4+ years of experience in a related fieldBe creative and able to think around problemsFamiliar with digital marketing channels, content marketing and distribution platforms, and consumer analyticsStrong understanding of SEO, keyword research, information architecture, and usability best practicesHands-on experience with content management systemsKeen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brandWork alongside account management team and support in developing highly creative campaignsExcellent verbal and writing skills in both Spanish and EnglishFWI is an Equal Opportunity Employer, including disability/vets. At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs. Join our team and take advantage of the many benefits we offer, includingHealth InsuranceDental InsuranceVision InsuranceLong-term and Short-term Disability InsuranceLife Insurance401(k) PlanHoliday PayPaid Time OffNegotiable