Digital Coordinator

Company DescriptionHearth House South West specialises in heating, cooling, and outdoor living solutions that enhance comfort and lifestyle. With locations in Bunbury and Busselton, we offer smart home climate control systems, air conditioning, fireplaces, grills, smokers, and decking. Our team provides expert advice and seamless delivery with top-quality products and personalised service for every project.Role DescriptionThis full-time, on-site position is based at our Bunbury showroom. As Digital Coordinator, you’ll be our digital storyteller and operator: managing and optimising social channels, keeping our website up to date, analysing performance, running campaigns, and ensuring consistent branding and tone. You’ll also oversee small digital projects and contribute ideas that boost engagement and drive measurable growth, including sensible use of AI tools as we build Hearth House HQ.What you’ll doSocial media (Facebook/Instagram): Plan a steady cadence (2–3 posts/week + stories), create short vertical videos, write engaging hooks/captions, and iterate from results.Website & content: Add/update/remove products in WordPress with flawless detail (pricing, specs, images, alt-text, categories, internal links). Post weekly Google Business updates and tidy media/files.Brand & campaigns: Maintain consistent voice/visuals across channels; help plan and execute seasonal promos and product launches.Web analytics: Track performance, report simple wins, and recommend improvements to pages, posts, and funnels.Digital projects: Coordinate small tasks (landing pages, asset refreshes, photo/video shoots), manage timelines, and keep stakeholders aligned.AI & workflow: Use practical AI (copy assists, captioning/transcription, checklists/templates) to speed quality work and document simple how-tos.Showroom tie-in: Capture content from installs/displays; ensure online presentation matches in-store merchandising. (Occasional event coverage or after-hours post-scheduling.)QualificationsStrong skills in Social Media Marketing and broader Digital Marketing strategy.Proficiency with Web Analytics to track and improve performance.Experience with project management and juggling multiple tasks.Excellent written and verbal communication.Comfortable collaborating on-site with sales and showroom teams.Familiarity with e-commerce and content management systems (WordPress preferred).Bonus skills we valueCopywriting that sells (benefits, hooks, clear CTAs).Short-form video creation/editing (CapCut, Premiere Rush, or similar).Basic SEO (meta titles/descriptions, headings, internal links).Canva, Google Drive/Sheets, and tidy file/asset management.Willingness to learn and apply AI for everyday workflow gains.What we offerCompetitive salary + super, training, clear KPIs and a supportive local team, all within a safe, inclusive, family-first workplace.Real progression: we promote from within and, where possible, advertise roles internally.Growing business & modern tools: help shape how we work (including practical AI).Staff discounts on heating, cooling and outdoor living products.How to applyClick Apply with your CV and a short note. Please include 2–3 samples (links or files) of a social post, a short video/reel, or a product page you’ve improved. If you need any adjustments during the process, let us know, and we’ll accommodate where we can.