Wagering Content Manager

Job DescriptionAnnual Salary: $120,000 - $145,000 per annum + Superannuation As Wagering Content Manager, you’ll lead the development and execution of the TABtouch content strategy, ensuring alignment with RWWA’s overarching brand strategy and tone.  With a passion for sport and racing, you’ll guide a talented team of creators and channel experts, lifting the quality, cadence and impact of our content to support engagement, acquisition and retention.Key accountabilities include: Own the content strategy – redesign the TABtouch content strategy into clear frameworks, calendars and campaign plans across multiple platforms. Lead and develop the content team – set direction, engage creators, manage workflows and build a customer-centric approach. Amplify key content moments – across racing and sport to spark conversation and drive engagement. Improve performance – establish reporting cadences, translate analytics into insights and continually optimise for reach and conversion. Drive channel excellence – tailor content to platform behaviours and formats; lead channel planning, governance and community management.