Digital Marketer

About the CompanyAetheron is an advanced AI development company based in Australia. We’re helping organisations harness the power of artificial intelligence to transform operations, unlock new opportunities, and scale with confidence. We are a fast-moving, high-growth team that values innovation, collaboration, and the courage to challenge the status quo.About the RoleWe're looking for a Digital Marketing Specialist to join our growing marketing team. This role is perfect for someone who thrives at the intersection of creativity, data-driven marketing, and technology. You'll drive our digital presence across multiple channels, create compelling content that positions Aetheron as an AI thought leader, and leverage cutting-edge tools to optimise campaign performance and engagement.ResponsibilitiesDigital Advertising & Campaign ManagementPlan, execute, and optimise multi-channel digital advertising campaigns across Google Ads, LinkedIn, Facebook, and other relevant platformsManage campaign budgets, bidding strategies, and performance optimisation to maximise ROIConduct A/B testing on ad creative, copy, and landing pages to improve conversion ratesImplement retargeting and audience segmentation strategies to nurture leads through the funnelAnalytics & ReportingDevelop comprehensive performance dashboards tracking key metrics across all digital channelsAnalyse campaign data using Google Analytics, social media insights, and CRM data to identify trends and opportunitiesPrepare weekly and monthly reports on campaign performance, website traffic, and lead generation metricsProvide data-driven recommendations to inform marketing strategy and budget allocationSocial Media ManagementDevelop and execute social media strategies across LinkedIn, Twitter, and emerging platforms relevant to B2B AICreate and schedule engaging social content that drives brand awareness and thought leadershipMonitor social channels for engagement opportunities, responding to comments and messages promptlyBuild and nurture online communities around AI innovation and digital transformationContent Creation & Thought LeadershipDevelop AI-focused thought leadership content including blog posts, whitepapers, and case studiesCreate compelling visual content using design tools for social media, ads, and marketing collateralCollaborate with technical teams to translate complex AI concepts into accessible marketing contentDevelop content calendars aligned with product launches, industry events, and trending AI topicsDesign & Creative ProductionDesign marketing assets including social media graphics, infographics, email templates, and presentation decksEnsure brand consistency across all digital touchpoints following Aetheron's brand guidelinesCreate and optimise landing pages for campaigns using CMS platformsDevelop video content and animations for social media and digital advertisingMarketing Operations & CollaborationManage marketing automation workflows for lead nurturing and email campaignsOptimise website content for SEO, conducting keyword research and implementing on-page optimisationCoordinate with sales team to ensure marketing qualified leads are properly tracked and handed offSupport event marketing initiatives including webinars, virtual events, and industry conferencesCollaborate with product teams to develop go-to-market strategies for new AI products and featuresMarketing & Events SupportPartner with Marketing to nurture leads and ensure smooth campaign execution.Coordinate sales & marketing launches, conferences, and events with creative, practical execution.Manage website content and EDM campaigns, ensuring accuracy and engagement.QualificationsEssential Requirements:3+ years of experience in digital marketing, preferably in B2B technology or SaaSProven expertise in managing paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads)Strong analytical skills with experience in Google Analytics, data visualisation, and reporting toolsHands-on experience with social media management tools (Hootsuite, Buffer, or similar)Proficiency in design tools (Canva, Adobe Creative Suite, or Figma) for creating marketing assetsExcellent written communication skills with ability to create compelling, SEO-optimised contentExperience with marketing automation platforms (Salesforce, Mailchimp, SendGrid, HubSpot, Marketo, or similar)Understanding of SEO best practices and content marketing strategiesHighly Desirable:Knowledge of AI, machine learning, or emerging technologiesExperience creating thought leadership content for technical audiencesFamiliarity with CRM systems (Salesforce preferred)Basic HTML/CSS knowledge for landing page optimisationExperience with video editing and motion graphics toolsGoogle Ads and/or HubSpot certificationsExperience with AI-powered marketing tools and automationPay range and compensation packageCompetitive base salary. Flexible, remote working environment. Opportunities to adopt AI-first tools and shape best practice in digital marketing. Collaborative, supportive culture that values curiosity, accountability, and growth.Equal Opportunity StatementAt Aetheron, we’re not just filling a role, we’re looking for someone who wants to grow with us and bring fresh ideas to how marketing operations can be smarter, faster, and AI-powered.