Head of Brand

Head of BrandGlobal Sports & Lifestyle Brand | Transformative Leadership Opportunity | Melbourne-Based Be part of an international sportswear brand entering a major growth phase in Australia. Our client is a globally recognised performance and lifestyle brand with a rich sporting heritage and a reputation for innovation, quality, and authenticity. With a presence in over 50 countries, the business has built a loyal global following across running, sportstyle, football, and golf — and is now entering an exciting new chapter locally. Backed by strong global foundations and significant investment into brand and people, the business is reshaping its presence in Australia with a renewed focus on brand storytelling, digital engagement, and building genuine connection with the next generation of athletes and consumers. You’ll be joining a brand that values creativity, purpose, and performance, and one that’s set to play a bigger role on the global sporting stage. The Role Lead the brand strategy for one of the world’s most respected sportswear names as it accelerates its next growth chapter in Australia. This is a pivotal opportunity for a commercially minded brand leader who thrives at the intersection of strategy, creativity, and sport while shaping brand direction, driving consumer engagement, and building the team and infrastructure to support long-term success. Working closely with global counterparts, you’ll set the brand vision for the region; driving campaign development, partnerships, retail marketing, and digital strategy. You’ll be responsible for elevating brand awareness, deepening loyalty, and strengthening the connection between the brand, the athlete, and the everyday consumer. Background & Experience We are looking for a commercially minded, creative brand leader with deep experience in consumer, retail, or lifestyle sectors — ideally from sports, active lifestyle, or apparel. A background in sport is strongly preferred; however, candidates who can demonstrate exceptional category knowledge and genuine passion for the sports industry will also be considered. This is a transformative leadership opportunity for someone who wants to build something meaningful within a globally respected brand. Ideal Background: • Senior-level experience in Brand Management, Marketing, or Head of Brand roles, with full ownership of strategy and execution. • Proven ability to lead cross-functional marketing functions including brand strategy, partnerships, digital, content, and CRM. • Strong commercial acumen – confident managing budgets, pricing strategy, and brand-led growth initiatives. • Demonstrated success in customer acquisition and brand awareness strategies, particularly across digital and emerging channels. • Experience working within global or matrixed structures, collaborating with international teams. • Hands-on experience in CRM, loyalty, or customer segmentation would be highly regarded. Key Attributes: • A brand storyteller with genuine passion for sport, performance, and lifestyle. • A balanced thinker – highly creative but commercially sharp. • A natural leader who builds strong teams and culture; inspires, mentors, and drives accountability. • Strategic and visionary, yet hands-on and comfortable operating in a growing business. • Values-driven and culturally aware, able to bring a local, consumer-first perspective to a global brand. • Energised by the challenge of building a brand with enormous potential in the ANZ region. Why You’ll Love It This is a rare chance to take ownership of a global brand that’s investing heavily in the Australian market — where you can set direction, shape the team, and make a visible impact on how the brand is seen, felt, and experienced. If you live and breathe sport and are ready to define the next chapter of an international success story, this is the role for you.If this role sparks your intrest please apply today or reach out to Juliette Noone for a confidential conversation juliette@millerleith.com.auBy engaging Miller Leith for recruitment services and/or career support, you are agreeing to our Privacy Policy and Candidate Consent Form. For more information, please contact hello@millerleith.com.au.Privacy Policy: https://www.millerleith.com.au/privacy/ Consent Form: https://www.millerleith.com.au/candidate-consent/