Digital Marketing and Content Specialist

BENU is one of the largest pharmaceutical chains in Europe, present in 17 countries, and a market leader in several of them. It serves an average of around 200 million patients each year and enjoys strong brand recognition and trust.BENU entered the Bulgarian market in 2022 with the mission to set a European standard in patient service and healthcare for the Bulgarian population. BENU’s goal is to always be close by as a trusted health expert for the whole family, offering professional advice, consultation and reliable guidance.For our team responsible for BENU’s business in the country, we are looking for a motivated Digital Marketing and Content Specialist.Responsibilities:Develop and execute strategies to increase online sales and improves conversion rates across platforms;Develop and execute strategy for email marketing campaings;Continuously monitor and optimize website performance, ensuring fast load times, mobile responsiveness, and overall user experience;Monitor product listings, including prices, descriptions, images, and promotions, ensuring that content is accurate, up-to-date, and engaging;Use data-driven insights to track e-commerce metrics (sales, traffic, conversion rate, customer behavior) and provide actionable recommendations for improvement;Analyze competitors and the market, identify opportunities for growth and differentiation.Requirements:Bachelor's degree in business, marketing, e-commerce, or a related field;2+ years of experience in e-commerce or digital marketing;Experience in optimizing user experience and optimizing conversion rate (CRO);Solid understanding of e-commerce analytics, sales metrics, and KPIs;Work with custom platforms, email marketing, advertising platforms, design programs;In-depth knowledge of e-commerce platforms and related tools;Fluent English;Strong communication and organizational skills;Result orientation, speed in completing tasks, attention to detail;High degree of organization and prioritization.The company offers:Work in a well-established multinational company with a strong entrepreneurial culture;A chance for real development and long-term career opportunities;Modern and dynamic business environment;Attractive remuneration package;Additional health insurance package, including extensive medical and dental care;200 BGN food vouchers;Sports cards at discounted price;Corporate discounts on products and services;Gifts for special occasions;Hybrid workplace;Family benefits program.If you are ready to dive into the world of business analytics and play a vital role in our success, we are eager to welcome you to our team! Only short-listed candidates will be contacted.All applications will be treated in strict confidentiality.