Black Friday 2025: Your ultimate guide to the best sales in Australia to shop right now

The Black Friday 2025 sales are in full swing and retailers have gone all out this year, with some of the biggest discounts ever seen on big-name brands. While the sale doesn’t officially happen until next Friday (28 November), there are lots of Black Friday sales and deals to shop right now. To help you find what you are looking for at a great price, we’ve hunted down some of the best deals on everything from mattresses to air fryers, coffee machines, laptops, sneakers, suitcases and vacuums. Know the news with the 7NEWS app: Download today Arrow If it’s on your shopping list, it’s probably on sale. Been waiting to snap up a pizza oven by best-selling brand Gozney? From November 11 until December 2, you can save $150 on the best-selling Arc XL pizza oven, down to $1,349 from $1,519. Alternatively, you can get the more portable and viral Roccbox for $649 instead of $799, saving you $150. Shopping for a new mattress to fix your back pain? Ergoflex has you sorted, with up to $550 off their best-selling award-winning memory foam mattress that thousands swear by. In need of a new TV? According to a Samsung spokesperson, the items that are likely to sell out this Black Friday include the ever popular Frame TV series by Samsung. “Australians buy more The Frame TVs per capita than any other country in the world and once they own one, are likely to purchase another,” the spokesperson said. “We expect the same appetite for this TV range in 2025 – especially with the introduction of The Frame Pro taking this series to the next level by way of picture quality, and a clutter-free design with a Wireless One Connect Box.” Aiper is also hosting one of the best Black Friday sales around, slashing prices on their number-one-selling pool cleaners by as much as 45 per cent. Our pick from the sale? The super-popular Scuba X1, down from $1,999.99 to $1,499.99 in the Black Friday sale. From top-rated tech to air fryers, beauty deals and Pilates machine, below we reveal the deals to snap up right now — and how. Black Friday Tech Deals Amazon Australia — Various deals across different brands (November 18 — December 1) Anker SOLIX — Up to 53 per cent off ASUS — Up to 48 per cent off (November 17 — December 3) Appliances Online — Various deals across different brands (November 24 — December 1) Bellroy — Up to 25 per cent off sitewide (November 24 — December 3) Big W — Various deals available (November 20 — December 3) CASETiFY — Buy 1 get 15 per cent off, Buy 2 get 25 per cent off, Buy 3 get 30 per cent off, Buy 4+ get 35 per cent off with the code BLSALE25 and CMSALE25 (November 20 — December 1) David Jones — Various deals throughout the month (November 7 — December 1) ECOVACS — Up to $1,500 and 68 per cent off in ECOVACS’ biggest sale ever (November 18 — December 3) Kogan — Up to 70 per cent off top tech, home and lifestyle picks (November 14 — December 5) LG Electronics — Various deals (November 20 — December 3) Nanoleaf — Up to 30 per cent off selected products (November 19 — December 2) Officeworks — Various deals available (November 18 — December 2) Roborock — Up to $1,500 off (November 18 — December 2) Samsung — Various deals across a range of top products (November 11 — December 1) Sennheiser — Up to 50 per cent selected products (November 18 — December 1) Sonos — Up to 30 per cent off across home theatre setups (November 20 — December 1) Tineco — Up to 33 per cent off (November 19 — December 2) Black Friday Mattress and Sofa Bed Deals Forty Winks — From Monday November 17 until Monday December 1, Forty Winks will offer 50 per cent off mattresses, 30 per cent off furniture and extra 10 per cent off select products. Some of the top deals on Forty Winks’ website include: Bellevue Bed Frame W/Gas Lift Storage, Rustic Walnut, down to $1,322 from $2,099King Koil Platinum Luxury Serenity Elite Mattress, down to $3,239 from $7,199Sealy Posturepedic Acclaim Alpine Mattress, down to $1,619 from $3,599Crown Posture Bedding Physio Pro Mattress, down to $1,799 from $3,999TEMPUR CoolQuilt Pro Plus Mattress, down to $5,039 from $11,199Clifton Bed Frame, down to $1,259 from $1,999Lena Bed Frame, down to $1,322 from $2,099Silent Partner Baroque Mattress, Medium, down to $2,429 from $5,399 Macoda — The brand, awarded Australia’s “Most Comfortable” Mattress in 2025 by BedBuyer, is doing $200 off mattresses with the code BEDFRIDAY. You can also get two free pillows with a mattress with the code BFPILLOWS. Macoda is also offering $30 off pillows, $25 off protectors and $50 off sheets. Black Friday Fashion Deals Acler — Up to 60 per cent off (November 20 — December 1) Agmes — 25 per cent off sitewide (November 24 — December 1) Alana Maria — 42 per cent off sitewide (November 19 — December 1) Anna Quan — Up To 60 per cent off selected styles. Excludes Resort and selected Fall styles (November 19 — December 1) Archies Footwear — Buy any two items, get $10 off; buy any three items, get $30 off; buy any four items, get $40 off (November 17 — December 1) Arms Of Eve — 25 per cent off sitewide (November 10 — December 2) Bae The Label — 20 per cent off sitewide with code BF20 (November 11 — December 1) Bassike — 30 per cent off online and a further 10 per cent off in December (November 25 — December 2) Beginning Boutique — 30 per cent off sitewide (November 24 — December 2) Bonds — 40 per cent off sitewide (November 24 — December 1) City Chic — 50 per cent off sitewide (November 13 — December 1) Cloud Blvd — 30 per cent off Black Friday edit (November 10 — 23). November 24 — 30: Buy one and get second item 50 per cent off (including already discounted items) CLUTCH Glue — 30 per cent off sitewide (November 4 — December 2) Coach — 20 per cent off (November 26 — December 1) Coach Outlet — 40 per cent off sitewide (November 11 — 25) Cotton On Body — 30 — 50 per cent off sitewide (November 20 — December 1) ECCO — 25 per cent off sitewide (November 22 — December 1) ELK — 30 per cent off selected styles (November 27 — December 1) Elka Collective — 20 per cent off selected styles (November 21 — December 1) Emu Australia — Up to 50 per cent off sitewide (November 27 — December 1) Ena Pelly — 30 per cent off a curated selection of current and past season pieces (November 24 — December 1) Faithfull The Brand — Up to 50 per cent off select styles and additional markdowns on existing sale (November 14 — December 2) Francesca Jewellery — 15 per cent off sitewide and a free gift when you spend $200 (November 24 — November 30) Hush Puppies — Up to 40 per cent off sitewide (November 20 — December 2) Julius Marlow — Up to 30 per cent off sitewide (November 21 — December 1) Kate Spade — 30 per cent off sitewide (November 25 — December 2) Klipsta — 25 per cent off sitewide (November 28 — December 1) Leo Lin — Up to 60 per cent off (November 24 — December 1) Manning Cartell — 40 per cent off selected edit (November 27 — 30) Mejuri — Up to 30 per cent off with minimum spend of $150 (November 20 — December 1) MINKPINK — Up to 60 per cent off (November 17 — December 2) Mister Zimi — Up to 70 per cent off (November 20 — December 2) Modibodi — Up to 50 per cent off (November 4 — 17) Motto Fashions — 50 per cent off 50 never before seen styles (November 28 — December 1) Nala — 30 per cent off sitewide (November 13 — December 1) Nine West — 40 per cent off full-price styles (November 25 — December 4) North Face — 30 per cent off selected styles (November 25 — December 1) OnceWas — 40 per cent off selected styles (November 21 — December 1) Oodie — Up to 50 per cent off sitewide (November 3 — November 28) Oroton — 25 per cent off a curated edit of apparel and accessories (November 20 — December 1) Raef The Label — 20 — 70 per cent off sitewide November 12 — November 27; 40 per cent off everything (November 28 — December 1) Review — 30 per cent off sitewide (November 18 — December 1) Saint Valentine Jewellery — Up to 40 per cent off sitewide (November 4 — December 2) Sasha Therese — Up to 80 per cent off sitewide (November 10 — December 1) Scarlet Period Care — 24 per cent off underwear on November 28; Buy Rae and receive free Pocket undies on December 1 with code UNDIEUPGRADE (November 28 — December 1) Seafolly — Up to 70 per cent off selected styles (November 20 — December 2) Sheila The Label — 25 per cent off full-priced styles (November 26 — December 2) Specsavers — $50 off $199 + free tracked delivery with the promo code: MKTBF50 (October 25 — December 1) Steve Madden — 30 per cent off sitewide (November 28 — December 2) Sunglass Hut — Up to 50 per cent off selected sunglasses (November 22 — December 2) Superdry — Up to 50 per cent off sitewide (November 17 — December 1) Swanky Socks — Up to 40 per cent off (November 24 — November 28) Teva — Up to 40 per cent off selected styles, with a further 10 per cent December 1 — 2 (November 25 — December 2) The Fable — 40 per cent off sitewide (November 22 — December 1) The Iconic — 30 per cent of sitewide (November 21 — December 1) The OneTwo — Up to 50 per cent off sitewide and free gift with every purchase over $140 (November 11 — December 1) The Rectngl — 25 per cent off best-selling bags (November 25 — December 1) Ugg Express — Up to 80 per cent off; 20 per cent off selected items (November 18 — December 1) Van Heusen — Up to 60 per cent off sitewide; 4 for $120 shirts (November 24 — December 2) Vans — Up to 50 per cent off selected styles (November 28 — December 1) Viv The Label — Various deals available (November 10 — December 1) Will & Bear — Up to 60 per cent off (November 17 — December 2) Wolff Studios — Up to 20 per cent off and free silk scarf (November 21 — December 1) Black Friday Beauty, Hair and Grooming Deals Adore Beauty — Up to 50 per cent off cult beauty items (November 23 — December 1) AHC — 30 per cent off emulsion and essences and free gift with purchases (November 27 — December 1( Al.ive — Up to 40 per cent off almost everything plus a free surprise gift on orders over $150 (November 19 — December 1) AERRE Fragrances — Up to 40 per cent off (November 24 — December 1) Bali Body — 30 per cent off sitewide (November 20 — November 27) Bangn Body — 30 per cent off sitewide plus free gifts at cart with code BFCM30 (November 12 — November 17) BellyME — 15 per cent off sitewide with the code BFCM (November 15 — December 1) Bescher Beauty — Up to 35 per cent off sitewide (31 October — December 1) BodyBlendz — Up to 50 per cent sidewide (November 11 — December 3) Bondi Boost — Up to 50 per cent off and various additional offers like free shipping and gifts with purchase (November 19 — December 2) Boost Lab — Up to 40 per cent off sitewide and free gua sha on orders over $90 (November 6 — November 30) BOUF — Up to 30 per cent off and free ‘Hold My Hair’ Claw Clip on orders over $90 (November 10 — December 2) BRONTE — 25 per centoff with code BFBC25 (November 17 — December 2) Charlotte Tilbury — 25 per cent off sitewide (November 25 — December 1) Chemist Warehouse — up to 50 per cent off (November 27 — December 1) Clemence Organics — 25 per cent off sitewide with the code RED25 (November 4 — 10) CurrentBody — Up to 28 per cent off selected products (November 1 — December 24) DB Cosmetics — 30 per cent off sitewide and 70 per cent off sale items with free Radiance Milk Universal Tinted Serum SPF25 when you purchase three or more full-priced products between November 28 and December 1 (November 24 — December 1) DECIEM — 23 per cent off sitewide (November 1 — December 7) EcoTools — 30 per cent off sitewide (November 27 — December 1) Edible Beauty — 30 per cent off sitewide (November 5 — December 1) Elizabeth Arden — Spend $85, get 15 per cent off; spend $125, get 25 per cent off; spend $165, get 30 per cent off; spent $165+, get a gift with purchase (November 27 — December 1) Ella Baché — 30 per cent off best-selling 30 products (November 24 — December 1) Epzen — 30 per cent off sitewide and an extra 10 per cent off bundles (November 10 — December 1) ESMI — Up to 40 per cent off sitewide and free gift over $129 spend till November 30; up to 60 per cent off sitewide and free gift up to $149 spend December 1 — 8 (November 16 — December 8) Florie — 20 per cent off sitewide with code FLORIE25 (November 28 — December 2) ghd — Up to 25 per cent off selected styling tools and free gift with every eligible purchase November 6 — 17; up to 30 per cent off selected styling tools and free gift with every eligible purchase November 17 — December 4 Growth Bomb — 30 per cent off sitewide, plus every order over $100 gets free mask (November 12 — December 1) Haleau Beauty — Free blue bag with every order over $200 (November 24 — December 5) IMAGE Skincare — 20 per cent off sitewide (November 28 — December 1) INIKA Organic — 30 per cent off sitewide (November 24 — December 1) Jo Malone — Spend $179+ and receive a complimentary 4-piece gift (November 24 — December 2) Kerastase — 20 per cent off sitewide (November 24 — December 1) Kiehl’s — 30 per cent off and additional five per cent for members (November 18 — November 30) Lancome — 30 per cent off sitewide (November 22 — December 1) La Roche Posay — 30 per cent off sitewide (November 27 — December 2) Lash Therapy — Up to 75 per cent off (November 20 — December 2) L’Occitane en Provence — 20 per cent off full-priced items, excluding limited edition (November 26 — November 30) Lust Minerals — 25 per cent off sitewide and up to 70 per cent off bundles (November 10 — December 2) MAC Cosmetics — 25 per cent off sitewide and free gifts including a three-piece gift, tote bag and bonus blush (November 24 — December 1) Merit Beauty — 20 per cent off sitewide (November 24 — December 2) Mermade Hair — Up to 50 per cent off (November 3 — December 1) Murad — 25 per cent off sitewide with 30 per cent off sitewide on December 1 (November 28 — December 1) Mustard Made — 25 per cent off everything (29 October — 12 November) Naked Sundays — Up to 40 per cent off (November 7 — November 30) Oz Hair and Beauty — Up to 70 per cent off sitewide (November 24 — December 2) Paula’s Choice — 25 per cent off sitewide plus free Mandelic AHA when you spend $120 (November 27 — December 2) Pump Haircare — Up to 75 per cent off sitewide (November 28 — December 1) Rationale — Receive exclusive holiday gifts with qualifying purchases (November 26 — December 1) Real Techniques — 30 per cent off sitewide (November 27 — December 1) Recreation Beauty — Up to 40 per cent off sitewide (November 12 — December 1) Sephora — 15 per cent off no minimum spend; 20 per cent off with $140 spend depending on tier status at Sephora (November 25 — December 1) Shark Beauty — Up to $150 off game-changing beauty buys (November 13 — December 1) SheaMoisture — 40 per cent off sitewide and free gift with purchase over $100 (November 27 — December 1) Skinstitut — 30 per cent off sitewide (November 17 — December 2) Slick Hair — Up to 40 per cent off sitewide and free cosmetic travel case with a mini product with orders over $85 (November 24 — December 1) Sonna — 25 per cent off sitewide (November 23 — December 3) Sozo Australia — Up to 25 per cent off (November 27 — December 1) SSS Hair — Up to 85 per cent off (November 1 — December 2) Sundae Body — Up to 40 per cent off selected items, plus free sweet treats (November 28 — December 1) The Breakout Hack — 40 per cent off sitewide with free gifts for orders over $80 (while stock lasts) (November 6 — December 1) The Quick Flick — Up to 50 per cent off sitewide plus a free gift with purchase over $30 and more (November 11 — December 1) Three Warriors — 30 per cent off sitewide (November 18 — November 21) Tronque — 20 per cent off sitewide (November 20 — 30) TYPEBEA — 25 per cent off sitewide (November 24 — 30) Ultraceuticals — Up to 50 per cent off selected favourites (November 12 — December 1) Urban Jungle Beauty — 30 per cent off sitewide (November 12 — December 1) Youngblood Mineral Cosmetics — 20 per cent off sitewide (November 28 — December 1) 1000HOUR — 40 per cent off sitewide (November 27 — December 1) Black Friday Coffee Machine Deals Jura — Warehouse sale of refurbished machines (November 26 — December 1) Lavazza — 40 per cent off all coffee, machines, and selected accessories (November 14 — December 2) $200 off the Ninja Luxe Cafe — down from $799.99 to $599.99 (November 13 — December 1) $300 off the Kitchenaid Semi-Auto Espresso Machine with Burr Grinder — down from $999 to $699 (November 13 — December 3) Black Friday Airfryer and Kitchen Gadget Deals $200 off the Ninja DoubleStack XXXL Airfryer — down from $499.99 to $299.99 (November 13 — December 1) $50 off the Ninja Swirl by CREAMi — down from $549.99 to $499.99 (November 13 — December 1) $50 off the Ninja Stealth IQ Kitchen System Power Blender + Processor Pro — down from $399.99 to $439.99 (November 13 — December 1) $110 off the Tefal Dolci Ice Cream Maker — down from $349.95 to $239 (November 13 — December 1) $400 off the Tefal Pizza Pronto Outdoor Gas Pizza Oven — down from $699.95 to $299.95 (November 13 — December 1) $130 off the Jamie Oliver by Tefal Quiet and Easy Air Fryer — down from $229.95 to $99 (November 13 — December 1) $200 off the Kitchenaid KSM192 Stand Mixer — down from $799 down to $599 (November 13 — December 3) $230 off the Kogan Slushie Frozen Drinks Maker — down from $499.99 to $269 (November 14 — December 3) Black Friday Home Deals Aiper — Various deals available (November 18 — December 1) Balsam Hill — Up to 50 per cent off sitewide (November 28 — December 1) Bed Threads — 20 per cent off everything (exclusions apply) and 35 per cent off bedding bundles (November 10 — December 1) Bissell — Up to $200 across Bissell’s best-loved cleaning buys (November 19 — December 1) Bonny — $50 off every doona (November 19 — December 1) Canningvale — Up to 90 per cent off throughout the month Castlery — Up to 40 per cent off sitewide (November 10 — December 1) Double — Spend and save sitewide (Spend $750; take 10 per cent off, spend $1,500; take 15 per cent off; spend $3,000; take 20 per cent off; spend $4,000; take 25 per cent off) Dyson — Up to 50 per cent off (11 November — December 1) Ecoya — Up to 50 per cent off sitewide, plus daily offers (November 11 — November 17) Everlasting Candle Co — Buy one, get one 50 per cent off with the code BOGO50 (November 28 — December 1) Ergoflex — Up to 30 per cent off sitewide (November 7 — December 7) Fazeek — 30 per cent off sitewide (November 26 — December 1) Gozney — Up to $150 off ovens and 20 per cent off select accessories (November 11 — December 2) Grown Alchemist — 25 per cent off sitewide and free gift with purchase on orders over $120 excluding holiday kits (November 26 — 30) Hommey — 25 per cent off everything including robes and bedding (November 19 — December 1) IKEA — 40 per cent off selected IKEA products and 50 per cent off food (November 28 — December 1) Koala — Up to 30 per cent off sitewid (November 12 — December 2) LEIF — 25 per cent off sitewide (November 28 — December 1) Linen House — Up to 70 per cent off everything (November 10 — December 3) Lounge Lovers — Up to 50 per cent off sitewide (October 31 — December 8) Kitchenaid — Up to 30 per cent off (November 13 — December 3) Made By Fressko — 20 per cent off sitewide (November 24 — December 1) Maison Balzac — 20 per cent off products, including already reduced styles (November 24 — December 1) MCM House — 25–50 per cent off sitewide (November 13 — December 1) Minijumbuk — 40 per cent off bedding; 20 per cent off other items (November 17 — December 1) Miss Amara — up to 60 per cent off all rugs (November 3 — December 9) Mr Roses — 13 per cent off sitewide with the code BLACKFRIYAY (November 28) Mustard Made — 25 per cent off sitewide (October 29 — November 12) Ninja — Up to $200 off top-rated appliances (November 13 — December 1) No. 22 Home — 10 — 50 per cent off selected items (November 19 — December 1) Ooni — Up to 20 per cent off pizza ovens and up to 30 per cent off accessories (November 20 — December 2) Our Place — Up to 35 per cent off sitewide (November 18 — December 2) Pillow Talk — Up to 30 per cent on full-price items (November 20 — December 1) Ruggable — Up to 30 per cent off selected styles (November 25 — December 2) Seed & Sprout — Up to 30 per cent off kitchenware, lunchware and pantry (November 10 — December 1) Shark — Up to $450 off game-changing vacuums (November 13 — December 1) Sheet Society — 20 — 50 per cent off sitewide (November 1 — December 1) Sheridan — Up to 40 per cent off almost everything (November 19 — December 1) Temple & Webster — Up to 50 per cent off throughout the month Winnings — Various deals on brands including AEG, Zip, Smeg, Siemens and more (November 4 — December 1) Black Friday Fitness and Activewear Deals ASICS — Up to 31 per cent off selected styles (November 25 — December 1) Bondi Active — 40 per cent off selected styles and a further 10 per cent off sale (November 6 — December 2) Garmin — Up to $300 off top products (November 13 — December 2) Lorna Jane — Up to 40 per cent off selected styles (November 11 — December 1) lululemon — Markdowns across hundreds of styles (November 25 — December 2) Mont Adventure Equipment — Up to 50 per cent off (November 27 — 30) MoveActive — Up to 70 per cent off (November 18 — December 1) New Balance — Up to 50 per cent off (November 14 — November 30) Nimble Activewear — Up to 50 per cent off (November 12 — 18) Puma — Up to 50 per cent off (November 21 — December 3) Reebok — Up to 50 per cent off everything (November 17 — December 3) Sweaty Betty — 20 per cent off the All Day collection; 30 per cent off the Explorer collection; 30 per cent off bags; up to 60 per cent off sale (November 17 — December 4) Your Reformer — Save Up To $400 on reformer purchases with bonus gift (November 1 — December 2) Zorali — 30 per cent off sitewide (November 26 — December 3) Black Friday Health Deals Bon Charge — 25 per cent off sitewide (November 14 — December 5) BioGaia — 25 per cent off one product; 30 per cent off two or more (November 23 — November 30) Eve Wellness — 30 per cent off sitewide with free probiotic gut drink from November 27 (November 12 — December 2) Equ — Up to 50 per cent off three and six month plans until November 30 (November 17 — November 30) FitBoutique — 30 to 60 per cent off reformer Pilates machines and accessories, plus an extra $200 off with the code: BF2X1XTXLIKY (November 11 — December 1) iHerb — 25 per cent off USD $60 with the code BFCM25 (November 27 — December 2) JSHealth — Up to 25 per cent off sitewide (November 3 — December 2) Lovehoney — Up to 60 per cent off sitewide (November 3 — December 1) Moogoo — 25 per cent off sitewide (November 10 — November 25) PILLAR Performance — Buy 2, get 1 free sitewide (November 23 — December 1) Salt Lab — 35 per cent off sitewide (November 11 — December 1) Smilie Teeth Whitening — Up to 70 per cent off (November 11 — December 2) Sweat — 50 per cent off thousands of workouts and your first 14 days free (November 11 — December 11) The Collagen Co — 20 per cent off sitewide with code BF20 (November 11 — December 1) Therabody — Up to 40 per cent off (November 14 — December 2) Ultrahuman — 25 per cent off all models (November 19 — December 1) Whoop — various deals with up to $100 off (November 20 — December 2) Best Friday Travel and Luggage Deals American Tourister — Spend $100, save 30 per cent; spend $250, save 40 per cent (November 1 — December 2). Up to 50 per cent off (November 21 — December 3) Antler — Up to 50 per cent off sitewide (November 7 — December 2) Carl Friedrik — 30 per cent off sitewide on luxury travel goods, including best-selling Carry On-X, Hybrid Trunks and Leather (November 26 — December 1) Celebrity Cruises — Up to 85 per cent off a second guest, plus up to $900 off select sailings including on Celebrity Xcel, its brand new billion-dollar ship (November 7 — November 12) Contiki — Up to 26 per cent off with eight limited drops of up to 50 per cent off (November 4 — December 2) Expedia — Up to 40 per cent off (November 20 — December 2) July — Save $50 when you spend $400; save $120 when you spend $800; spend $240 when you spend $1,200. Discount applies only when customers purchase 2 or more items (November 12 — December 1) Monos — 25 per cent off sitewide (November 6 — December 2) Philippine Airlines — Sydney to Manila from $859; Melbourne to Manila from $879 and other deals available (November 17 — December 1) RedBalloon — 12 per cent off gift and experience vouchers (November 17 — November 30) Samsonite — Spend $149, save 30 per cent (November 1 — December 2) Unyoked — Various travel deals available (November 13 — December 2) Black Friday Kids and Pets Deals Babiators — Up to 30 per cent off sitewide (November 28 — December 1) Bell & Bone — Up to 40 per cent off sitewide, spend $100 or more and receive a free Bell & Bone plushie valued at $39.95 (November 28 — December 1) Bugaboo — 15 per cent sitewide (November 20 — December 2) CuboAI — Up to 35 per cent off (November 19 — December 2) Dock and Bay — Up to 70 per cent off sitewide (November 24 — December 1) Lovevery — Up to 25 per cent off sitewide (November 24 — December 7) Michu Australia — 30 per cent off sitewide (November 28 — December 1) MHIK — 50 per cent off everything (November 4 — December 1) Nourish Pet Co — 25 per cent off sitewide (November 11 — November 17) Petbarn — Various deals available (November 24 — December 1) Pet Circle — Up to 50 per cent off (November 20 — December 8) Summer Sun — 20 per cent off sitewide (November 25 — December 1) Woven Woven — FIve per cent off sitewide (November 20 — December 1) Yoto — 20 per cent off sitewide (November 18 — December 1) Black Friday 2025 New research from Afterpay has found that 56 per cent are spreading the cost, while 45 per cent are waiting for sales on the big-ticket items. This comes after nearly 40 per cent cashed in on Black Friday/Cyber Monday deals last year, with Black Friday emerging as the biggest shopping day of 2024. Clothing and shoes top the wish lists (52 per cent), followed by toys (34 per cent), books (33 per cent), and interior décor items (32 per cent) Beauty items outperformed expectations in 2024 as last-minute, self-care-friendly gifts. “Australians are becoming savvier than ever this holiday season,” said Katrina Konstas, Country Manager of Afterpay ANZ. “Cost-of-living pressures have made people much more strategic — shopping earlier, timing purchases around sales, and using flexible payment options to maintain control and budget effectively. “Despite the challenges, Aussies still want to give thoughtful gifts and prioritise self-care, which shows the resilience of the festive spirit.” What is Black Friday? Black Friday is the term used to describe the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and has become one of the largest shopping events in Australia. Top brands like Myer, The Iconic, Amazon and David Jones discount their stock from Black Friday onwards before further reducing prices on Boxing Day. It’s the perfect time to stock up on presents for Christmas given it’s just shy of two months until December 25. When is Black Friday? This year Black Friday falls on November 28 but you can expect Australian retailers to start discounting stock from the end of October. The Iconic is normally one of the first brands to share its sales so keep an eye out online. How does Black Friday work? Black Friday is traditionally an in-store shopping experience but in recent years it has switched to online — and for some retailers both — so that no one misses out on the incredible deals. Some retailers have started their sales before Black Friday and they run until Cyber Monday, which is the Monday after Black Friday. Some brands will give customers a special code they need to input at the checkout to secure the deal while others will just be already discounted to their sale price. When is Cyber Monday? Cyber Monday falls on December 1 this year and is just three days after Black Friday. It usually signals the close of the big sale season before Boxing Day but depending on the retailer discounts can last right up until mid-December.