Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator (Includes Paid Social Media Management), Full-TimeReports To: VP, OperationsLocation: Hybrid (Remote + In-Office)Status: Full-time (40-hour workweek; 8 a.m. to 5 p.m. ET)Digital marketing isn’t just about clicks and impressions — it’s about connecting business strategy to measurable results. If you can do both, and you thrive in a collaborative, flexible environment, we’re looking for a Digital Marketing Specialist to join our growing team. You’ll lead paid campaigns across Google Ads and social platforms (Meta, LinkedIn, YouTube, TikTok), helping clients reach the right audience, at the right time, with the right message. You’ll also flex your digital muscles across organic social and email marketing projects — because great campaigns are built on consistency across every touchpoint.This role is ideal for someone with a background in paid media across multiple platforms for nonprofits and/or B2B organizations.What You’ll Do:You’ll be hands-on in all aspects of paid media — from planning to execution to optimization — including:·      Collaborate with the Account team to create strategic, engaging campaigns for clients ·      Develop and manage paid media strategies across Google, Meta, LinkedIn and other key platforms·      Conduct audience and keyword research to inform campaign targeting and creative·      Build, monitor and optimize campaigns to drive engagement, leads and conversions·      Plan, schedule and publish organic social media content across platforms like Meta, Google and TikTok, ensuring consistent voice and brand alignment·      Support the development and deployment of email campaigns — from list segmentation and design layout to testing and performance tracking·      Assist with landing page content and layout recommendations to improve conversion performance·      Collaborate with design and copy teams to ensure cohesive messaging across digital channels (paid, organic and owned)·      Oversee timelines and creative resources to ensure successful execution·      Proofread and edit content for clarity, consistency and brand alignmentKeep stakeholders informed with clear, proactive updates, ensuring alignment at every stage·      Analyze campaign performance data and translate insights into actionable recommendations·      Stay on top of platform updates, algorithm changes and emerging ad trends·      Contribute to internal process improvements and share your expertise with the teamWhat Makes You a Great Fit:·      You Like Variety — From launching an ad campaign to scheduling a social post or building an email template, you like having your hands in all things digital.·      Client-Focused Mindset — You enjoy solving problems, building strong relationships and delivering results.·      Strong Communication Skills — Whether it’s crafting an email, presenting a strategy or giving creative feedback, you communicate effectively. ·      Project Management Superpowers — You’re organized, detail-oriented and thrive on juggling multiple priorities. ·      Paid Media Expertise — You understand paid media strategies and how to leverage paid media platforms. ·      Growth Mindset — You’re always looking for ways to improve processes, strategies and results.·      Curious About AI — You’re eager to explore how tools like ChatGPT or AI automation can enhance creativity, efficiency and insights.What You Bring to the Role:We’re looking for someone who checks most (not necessarily all!) of these boxes:·      2–4 years of experience managing paid media campaigns (agency experience a plus)·      Expertise in Google Ads (Search, Display, YouTube) and major social ad platforms (Meta, LinkedIn or TikTok)·      Strong understanding of Google Analytics, Google Tag Manager and UTM tracking·      Familiarity with A/B testing and creative testing best practices·      Experience with organic social media strategy, content planning and community engagement·      Hands-on experience using platforms like Mailchimp, HubSpot or Constant Contact to build and analyze email campaigns·      Excellent analytical and writing skills — you know how to explain the why behind the data·      Experience with a project management platform and workflows·      BA/BS in communications, marketing, public relations or a related fieldWhy You’ll Love Working Here:At Westcomm, we believe great work comes from great people who feel supported, inspired and challenged.That’s why we offer:✅ Hybrid work schedule — the best of both worlds✅ Competitive benefits package — health, vision, dental, life insurance and long-term disability✅ 401(k) with employer contribution — because your future matters✅ Unlimited vacation — we trust you to take the time you need✅ Paid sabbatical after five years — yes, reallyReady to Apply?Send your resume and a cover letter to jhiatt@westcomm.com.The base salary range for this position is $50,000 to $55,000 based on experience, credentials, education, certifications and location. Actual base salary offered will be determined on a case-by-case basis. Additional performance-based incentives may be available.