Digital Marketing Executive

 Digital Marketing ExecutiveLocation: Nova UCD Dublin Employment Type: Full TimeJob Title: Digital Marketing ExecutiveAbout Better Futures Limited:Better Futures is transforming engineering productivity with EVA, the first AI Assistant SaaS platform built specifically for engineers. Engineers spend up to 50% of their time on documentation, verification, and knowledge retrieval—EVA automates these tasks, freeing engineers to focus on high-value work and boosting productivity by up to 3X. Headquartered in Dublin’s innovation hub, Nova UCD, Better Futures was founded by Anthony Mc Loughlin, a recognized Engineering AI pioneer. With a first-mover advantage in a new €20B+ global market, the company is already making an impact with leading global manufacturers like ABB & Sensata Technologies as customers.The position: We’re seeking a Digital Marketing Executive who will be responsible for building and executing marketing activities, that elevates Better Futures’ brand, grows awareness and generates high-quality leads. Working closely with the CEO and VP Sales, you will shape our story and ensure EVA becomes synonymous with AI adoption in engineering.Who we are looking for: This role is ideal for someone who is hungry to make a difference, learn and grow in a fast paced startup environment. You are a hands-on doer, comfortable creating content, running campaigns, and analyzing performance, while also shaping the long-term marketing direction.Key ResponsibilitiesExecute and optimize our digital marketing framework aligned with company growth objectives.Content Leadership: Create thought leadership campaigns, articles, case studies, and product launch content tailored to engineering executives and decision-makers.Social Media Growth: Manage and grow Better Futures’ presence on LinkedIn and other channels, driving both engagement and brand authorityCampaign Management: Plan, run, and optimize multi-channel campaigns (social direct messaging and email, paid ads) to generate leads and nurture prospectsSEO & Web Performance: Own website and blog SEO, ensuring strong organic visibility and continuous traffic growth.Analytics & Reporting: Track, analyze, and report on key marketing metrics (engagement, pipeline contribution, lead quality, ROI).Event & Launch Support: Drive marketing around product launches, webinars, and industry events.Brand Building: Ensure brand consistency and positioning across all channels and materials.Requirements 1 to 3 years of experience in digital marketing or sales, preferably in B2B SaaS and AIProven ability to execute digital campaigns that deliver measurable impactExcellent written and communication skills, with the ability to tailor messaging to technical and executive audiencesComfortable working in a startup environment: proactive, adaptable and hands-onAdditional Skills (a Plus)Experience marketing AI-driven SaaS productsKnowledge of engineering/manufacturing sectorsFluency in German or another European languageWhat We Offer:Exciting high impact role working at the forefront of AI A great opportunity to learn directly reporting to the CEOCompetitive salary and benefits package, with equity optionsWork in a vibrant startup culture based in NovaUCD, with global exposure Career growth opportunities as the company scales If you are excited, please send your CV and a cover letter explaining why you are the ideal candidate for this role to info@betterfutures.ai.