Digital Marketing Generalist

Digital Marketing Generalist 📍 Location Remote (Mexico-based candidates supporting U.S. clients) 🕒 Schedule Monday to Friday ⏰ 8:00 am – 5:00 pm PST / 9:00 am – 6:00 pm MX time 💰 Salary & Benefits Payroll (MXN): $23,000 – $32,000 MXN + law benefits Direct/Contractor (MXN): $28,000 – $38,000 MXN net + benefits ✨ Final salary will be determined based on experience. ⭐ About the Role As our Digital Marketing Generalist, you'll execute end-to-end marketing initiatives across email, social media, website, and SEO-driven channels. This role is ideal for someone who can balance creativity with technical execution and is comfortable working with multiple stakeholders to support institutional growth. You’ll play a key role in driving brand consistency, optimizing campaigns, and creating content that resonates with our audience 🎯 What You’ll Do Digital Campaign Execution • Plan and implement digital campaigns across social media, email, website, and emerging platforms • Build landing pages, email sequences, promotional assets, and internal/external communications Content Creation & Management • Manage content calendars and publish on multiple platforms • Write copy, create digital assets, and produce content aligned with brand voice SEO & Analytics • Implement SEO strategies and support keyword optimization • Track performance, prepare reports, and recommend improvements based on KPIs and ROI Collaboration & Brand Support • Work closely with creative, IT/web, admissions, and leadership teams • Ensure brand consistency across all channels • Support institutional marketing initiatives and growth goals 🧩 What We're Looking For • Bachelor’s degree and 4 years of marketing experience, or equivalent • Hands-on experience in at least 3 of the following areas: Email marketing (segmentation, automation, A/B testing, CRM/ESP) Social media community management (3+ platforms) Content creation (copywriting, graphics, storytelling) SEO strategy & performance tracking Analytics/reporting dashboards (Google Analytics or similar) 🌟 Key Attributes • Creative, analytical, and detail-oriented • Comfortable testing new strategies and iterating based on results • Strong communicator—clear, constructive, and collaborative • Able to turn performance metrics into actionable insights 🔗 Join Us! If you’re excited about driving impactful digital campaigns, collaborating with a supportive cross-functional team, and contributing to an organization with a strong growth vision—we’d love to meet you. Apply now and become part of a team where your ideas and creativity truly matter.