Digital Marketing Lead - Permanent Role

Digital Marketing Lead – Consumer InsurancePermanent Role Location Sydney, Melbourne or Brisbane Join Suncorp’s Brand and Customer Experience team as a Digital Marketing Lead, where you’ll play a pivotal role in driving customer acquisition and revenue growth through performance-based digital media strategies. This is a permanent opportunity based in Sydney, Melbourne, or Brisbane.About The RoleAs a Digital Marketing Lead within the Brand & Customer Experience function, you’ll lead a team of digital and email marketing specialists to execute high-impact campaigns across SEM, display, social media, and email.You’ll collaborate with cross-functional teams and leverage data-driven insights to enhance customer acquisition experiences and align digital efforts with business objectives.Key ResponsibilitiesExecute Digital Marketing StrategyDefine and implement strategies across SEM, display, social media, and email marketing.Use platforms like Google Search Ads, DV360 andand Salesforce Data Cloud to optimise campaigns.Paid Advertising ManagementManage campaigns across Google Ads, Facebook Ads, SA360, DV360.Conduct A/B testing, monitor performance, and adjust budgets to maximise ROI.Use Adthena for competitor analysis and identify market share opportunities.Collaborate with Brand teams to integrate performance media into broader campaigns.Data Analysis & ReportingMonitor KPIs and provide regular performance reports.Use analytics tools to identify trends and areas for improvement.Cross-Functional CollaborationWork closely with teams across marketing, product, and website to ensure a unified customer experience.Budget ManagementAllocate budgets effectively to drive new business at an efficient CPA.About YouBachelor’s degree in Marketing, Business, or related field.8+ years’ experience in digital marketing, with a strong focus on performance marketing.Deep knowledge of SEM, social media, display advertising, and marketing automation.Proficiency in tools like Google Analytics, Adobe Analytics, SA360, DV360.Strong communication, problem-solving, and project management skills.Collaborative mindset and effective team leadership.Technical & Specialist CapabilitiesExpertise in digital performance media (SEM, Display, Social).Strategic planning and commercial acumen.Understanding of marketing technology and ad serving platforms (e.g., GMP).Skilled in digital analytics, attribution, and data-driven marketing.Ability to translate complex data into actionable insights.Strong judgment, problem-solving, and consulting skills.High attention to detail and quality orientation.Influencing skills and ability to manage change.Test-and-learn mindset with strong conceptual thinking.What We Can Offer YouDiscounts and offers on a range of insurance productsA range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.Invest in your brighter future with ongoing study support and career development programs.Give back to our communities with payroll giving, donation matching and paid volunteer leave.Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.Employee benefits | Suncorp GroupAt Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.