Paid Social Media Executive

Who We AreKnown best as the 'Undisputed King of Trainers', JD Sports reigns supreme as one of the biggest and best global Sports Fashion brands across footwear and apparel.Founded in 1981 in Greater Manchester UK, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we strive to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.In 2017, JD Sports first launched within the Australian market and has since expanded to 60+ stores across all Australian states and New Zealand, with plans for continued future growth. Our mission is to offer unparalleled service and style to all our customers.Working at JD Sports is a state of mind, an attitude and way of challenging the norm. We do not conform; we create our own path and are elite within our field. And now, we’re seeking talented and passionate individuals to join our team.THE ROLEThe Paid Social Media Executive is responsible for supporting the execution and ongoing development of JD Sports’ Paid Social Media strategy across the APAC region, with a focus on driving brand growth, engagement, and commercial performance.This role plays a key part in supporting day-to-day campaign management, optimising performance across platforms, and assisting in the rollout of new initiatives within the digital space. The Paid Social Media Executive works closely with internal teams and external partners to ensure Paid Social Media remains central to our digital marketing efforts, helping to deliver impactful, data-driven campaigns that support our broader business objectives.Reporting into the Senior Social Media Manager, this role is responsible for, but not limited to:Develop, implement and optimise paid social media campaigns across funnels and platforms such as Facebook, Instagram, Snapchat & TiktokBuild, implement and optimise targeted audiences to maximise campaign relevance, performance and ROASTrack and analyse campaign performance using platform insights and analytics tools (Google Sheets, Google Analytics), delivering clear, actionable reportsWork closely with creative teams to brief, test and iterate ad creatives for optimal engagements and conversionsConduct structured testing on ad formats, targeting, copy and creative to continuously improve campaign effectivenessContribution to the always on and elevated strategies of the JD multi-channel and marketing teamsManagement of paid social channels, including accounting for spend and invoicingManage paid social media budgets effectively, ensuring spend aligns with performance goals and adjusting strategies as neededSupporting the functions of JD multi-channel and marketing teams across varied functions within, and beyond the direct remit of paid social mediaExploration of innovative, and effective means of communication with current JD customers, and acquiring & retaining new customers and audiencesCommunicate well across stakeholders, effectively communicating goals, recommendations and performanceManage relationship with external stakeholders like platform partners, ensuring the partners are assisting the business in achieving business objectivesStay up to date with the latest trends, platform updates, and best practices in paid social advertising to inform strategy and maintain competitive edge in marketsWHAT WE’RE LOOKING FOR?Hands on experience managing paid social media across channels like Meta (essential) and Snapchat or Tiktok (non-essential)Proven ability to analyse data and apply and communicate insights effectivelyHands-on experience using 3rd-party reporting tools like Google AnalyticsProven ability to brief in and/or apply existing content to paid social media campaignsWHAT’S IN IT FOR YOU?Birthday leaveCompetitive SalaryOne month paid parental leaveReferral bonus schemeTraining and development to evolve and shape your careerOpportunity to progress across all areas of the business including Retail, Support Office and our Distribution CentreTreat yourself with our attractive staff discount! This can also be used for friends and familyAccess to our Employee Assistance Program & Mental Health championsWe are passionate about connecting with driven and skilled individuals who are invested in their development, so that together we can evolve our brand's success, alongside evolving your career.JD values diversity and inclusion and champions a culture where everyone feels, valued, included, and celebrated.What are you waiting for? Apply today and kick start your JD Sports Journey.Please note, by applying for this role, you consent to us completing a Work Rights check to verify your working rights where required.