Digital Marketing Lead

Are you obsessed with growth, digital strategy, and creating high-converting web experiences?At Inriver, we're revolutionizing the way global brands manage and deliver product information. Our AI-powered Product Information Management (PIM) solution helps over 1,600 brands turn complexity into competitive advantage.Now, we’re looking for a Digital Marketing Lead who thrives at the intersection of data, creativity, and strategy to amplify our digital presence and power our next phase of growth.What You’ll OwnLead the Digital Vision: Drive and execute a high-impact digital marketing strategy that scales brand awareness, demand, and revenue across all digital channels. Website Wizardry: Optimize traffic for conversion. Leverage the website—optimize for growth, usability, and conversions (CRO). You'll partner across Product Marketing, Demand Gen, and Content teams to align on business goals. Performance & Insights: Analyze digital performance metrics, user behavior, and SEO impact—then act. From UX improvements to engagement strategies, your insights will shape our digital evolution. Channel Excellence: Lead SEO, SEM, paid social, content marketing, email campaigns and more—delivering performance that maps to OKRs and business priorities. Digital Dream Team: Manage internal resources and agency partners. Set clear goals, provide strong guidance, and build a team that thrives. Stay Ahead: Monitor competitor trends, Google rankings, and SEO shifts to keep us leading, not following. Own the Stack: Be the go-to expert for our digital marketing tech tools and website infrastructure You Might Be a Perfect Fit If...You have 5+ years of digital marketing experience and are excited about growing into a direct people leadership role. You’re an analytical thinker with a creative mindset—comfortable in Google Analytics, SEMrush, and other tools of the trade. You’ve delivered seamless, high-converting web experiences that make buyers click, convert, and come back. You love making data-led decisions and thrive in a collaborative, fast-paced environment. You’re commercially sharp and ROI-driven—growth is your second language. You understand AI and want to help integrate it into digital strategies for even smarter outcomes. You believe the customer journey starts with a click, and you want to own every touchpoint. Why Inriver? Work with an innovative, AI-driven platform shaping the future of digital commerce. Join a diverse, global team trusted by over 1,600 brands. Make your mark in a high-impact, strategic leadership role. Culture of openness, growth, and continuous improvement. Ready to Lead Digital at Inriver? Let’s grow together. Apply now and bring your digital marketing magic to a company that’s scaling fast and thinking big.Inriver is the Product Information Management (PIM) solution that empowers brands, manufacturers, and retailers to take control of the product data current and turn complexity into competitive advantage. Its AI-powered, scalable platform connects seamlessly to upstream systems and downstream channels, enabling continuous optimization of product experiences across every touchpoint. Trusted by more than 1,600 global brands, Inriver accelerates time-to-market, enhances customer experience, and fuels profitable growth. For more information, visit www.inriver.com or follow us on LinkedIn.