Digital Marketing Manager, China - Fanatics Collectibles

Job DescriptionFanatics Collectibles is seeking a digitally fluent and growth-oriented Multi-Channel Digital Marketing Manager to lead our performance and content marketing strategy for the China market. This individual will play a pivotal role in launching and scaling our presence across major digital platforms, combining data-driven paid media execution with compelling brand storytelling and content adaptation to drive customer acquisition, engagement, and loyalty.This role is ideal for a marketer with strong experience in both paid acquisition and local content marketing, with a proven ability to manage campaigns across China’s unique digital ecosystem (e.g., Douyin, WeChat, Xiaohongshu, Tmall).Key ResponsibilitiesSocial Content & Channel StrategyWork with 3 rd party social agency to develop and manage a localized content calendar aligned with product drops, holidays, fan culture moments, and collector trends.Coordinate the creation of brand content (short-form video, articles, livestreams, influencer seeding) for platforms including Douyin, WeChat, Weibo, and Xiaohongshu.Partner with global creative teams and local agencies to ensure brand-aligned execution and platform-native storytelling.Official Community Operations Work with 3 rd party agency to build and manage Topps official communities based on different categories (Basketball, Soccer, Entertainment etc.)Foster active community engagement through regular engagement program, themed activities, product sharing, and exclusive content & experience.Leverage community core users to develop consumer insights to support key business decisions and project planningMembership Program Design & Loyalty Marketing Design and launch a comprehensive membership program tailored to collectors’ enthusiasts, including program branding, tiered benefits, exclusive product and experience offeringsDevelop data-driven campaigns to increase member acquisition, engagement, and retentionBased on member data insights to identify user behavior patterns, refine benefit structures, and optimize operation tacticsData & InsightsSupport marketing director to track and report on marketing KPIs across paid and organic efforts; extract insights and translate them into actionable campaign refinements.Provide post-campaign analysis, competitor benchmarking, and quarterly reporting to leadership.Innovation & TrendsStay at the forefront of China’s digital marketing trends, experimenting with emerging content formats, platform features, and creator partnerships.Monitor competitor strategies and fan/collector engagement trends to inform strategy evolution.Required Skills & Qualifications6+ years of experience in digital marketing, with hands-on campaign execution across performance media and content marketing in China.Expertise in managing campaigns on platforms like Douyin, Xiaohongshu, Tmall, JD, WeChat, and Weibo.Strong storytelling instincts and knowledge of China’s fandom, collector, or pop culture segments is a plus.Data driven mind-set with basic knowledge of common data analysis tools and social media management platforms. Excellent communication and negotiation skills, with the ability to collaborate cross-functionally and build relationships with external partners. Fluent in Mandarin Chinese; professional proficiency in English for cross-functional collaboration.Collaborative and creative mindset, entrepreneurial spirit, and comfort working in a global fast-growth environment.The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Subject to applicable laws, Fanatics Collectibles may choose to run a background check.Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.About UsFanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.About The TeamFanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.