Digital Marketing Manager

Resource Group is a dynamic B2B agency that partners with innovative consumer brands to drive growth across retail, online, and marketing channels. We work as an extension of our clients' teams, managing brand strategy, retail distribution, and digital presence to help them scale in the Canadian market and beyond. We build go-to-market retail strategies resulting in strategic in-store as well as on-line retail placement for our brands. We are a respected, dynamic company with an impressive growth pattern with a 31-year track record. Our retailers and vendor partners value us for our positive approach to business, dedication to their success and commitment to partnership.Our core values:·       Integrity in all we do·       Passion and creativity everyday·       People first·       Give back·       One teamwww.resourcegrp.comResource Group is committed to diversity and equity in our workforce.Location: Don Mills -Toronto, Ontario, CanadaSummary of the Position:We are looking for a results-oriented candidate to lead and manage online sales initiatives through PPC advertising, with a strong emphasis on driving visibility, maximizing ROAS, and other KPIs. The ideal candidate will have proven experience in SEO, SEM, PPC, and DSP campaign management, with a primary focus on Amazon Advertising. This role involves developing and executing strategic advertising campaigns across multiple ecommerce and digital platforms. The successful candidate will work closely with our partners to align on marketing objectives and deliver measurable outcomes through well-optimized campaigns. The candidate should also have experience in using AI in their role. Responsibilities include managing end-to-end digital advertising efforts, conducting regular business reviews, and continuously optimizing campaigns for efficiency and growth. The candidate will support broader marketing efforts such as new product launches and online merchandising initiatives, ensuring strong brand presence and sales performance across all relevant channels. Roles and Responsibilities:·    Work in collaboration with our Digital Retail Director, Brand Managers, and other stakeholders in a cross-functional role·   Develop, budget, and execute robust PPC advertising plans for brand partners that drive online sales and align to partners’ marketing objectives.·    Daily management and optimization of PPC advertising campaigns across retail portals (i.e. Amazon Ads, Criteo, Walmart Connect)·      Manage advertising relationships between brands and retail media groups.·      Produce regular and ad-hoc reports and deliverables on campaign performance.  ·      Analyze, identify, and update PPC campaigns to align with advertiser goals and target KPIs.·      Executing and optimizing A+ content, copy, and assets for online PDPs and brand stores.·      Attend and contribute to meetings with key brands and retailers. Minimum Requirements:·      Post-secondary education is required. A marketing or advertising focus is preferred.·      Fluent in written and spoken English with strong business communication skills is required. French is an asset.·      2+ years of proven experience managing PPC and DSP advertising on Amazon Ads platform. Other Canadian retail media is an asset. Certifications are an asset.·      Experience with 3rd party software such as Helium10, Keepa, Jungle Scout, and Gen AI is required.·      Microsoft Office experience with strong Excel skills including manipulating data, pivot tables, and customizing data sets. ·      Analytical mindset, with an ability to interpret and understand data sets and make recommendations.·      Driven self-starter, with a focus on learning and understanding complex issues. ·      Confident in dealing directly with executives and clients.·      Ability to manage time effectively, prioritize tasks, and work independently.·      You have a positive, proactive solutions-focused approach to work life.·      You identify with our core values.·      Experience with graphic design is an asset.What We Offer:·       A collaborative, people-first work environment.·       Exposure to innovative consumer brands and retail leaders.·       Opportunities for professional growth and cross-functional learning.·       A hybrid work model and flexibility.·       Medical plan and health spending account.·       Vacation·       Team events, brand perks, and a supportive culture·       On-site parkingSupervisory Responsibilities:NoneSalary Range:$75,000 - $85,000 CAD + Bonus based on experience