Digital Marketing Manager

This role is for one of the Weekday's clientsSalary range: Rs 300000 - Rs 750000 (ie INR 3-7.5 LPA)Min Experience: 3 yearsLocation: Remote (India)JobType: full-timeWe are seeking a results-driven Digital Marketing Manager to accelerate audience growth, visibility, and engagement across digital platforms. This role focuses on managing paid campaigns, driving high-quality traffic, and optimizing performance through data-backed strategies. The ideal candidate is analytical, proactive, and experienced in fast-moving digital environments.RequirementsKey Responsibilities Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, and X to boost traffic and engagement. Promote high-performing articles, market insights, and newsletters to maximize clicks, sessions, and readership. Create targeted campaign sets for specific content verticals such as market analysis, newsletters, and special features. Conduct ongoing A/B tests on creatives, messaging, and headlines to identify what drives the highest CTRs. Manage budgets effectively to deliver strong ROI across all paid initiatives. Grow and engage audiences on Twitter and Instagram through a mix of organic and paid strategies. Track, analyze, and report on campaign performance using analytics tools, providing insights for continuous improvement. Collaborate with content, SEO, and social teams to ensure campaigns support editorial goals and brand positioning. Stay updated on platform changes, digital trends, and best practices to maintain competitive advantage. Requirements 2-5 years of experience in digital marketing, ideally within media, fintech, or web3 domains. Proven hands-on experience with Google Ads, Meta Ads, and X Ads. Strong understanding of campaign tracking, analytics, and performance optimization. Working knowledge of SEO, especially within digital currency or financial news ecosystems. Ability to work with cross-functional teams and manage deadlines in a fast-paced environment. Additional Details Type: Full-time, Remote Working Days: Monday - Friday Timings: 10 AM - 7 PM