Digital Marketing Specialist - Scaled Channels

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.Role OverviewAs Digital Marketing Specialist - Scaled Channels, you’ll be responsible for the optimization and success of a large and diverse portfolio of partners. You'll focus on executing commercial strategies that will support scalable growth and own operational execution across the partner lifecycle — onboarding, enablement, technical troubleshooting, performance optimization, and retention — with a strong focus on scalable support and engagement.You will be responsible to support successful go to market, product and marketing strategies that deliver incremental business to Booking.com. You’ll build campaigns using automation tools, data insights, and AI-driven workflows to engage hundreds of partners efficiently, while maintaining a proactive, commercial mindset to grow the channel’s performance.Key Job Responsibilities And DutiesOwn a diverse portfolio of partners - between 100-500 active partners - across verticals such as content, travel, fintech, loyalty, media and B2B Wholesalers and aggregators. Help execute the commercial strategy and go-to-market for these partners, across a multi-vertical product portfolio (accommodations, cars, insurance, flights). Support partners using multiple integration formats: tracking links, APIs, cobranded experiences, and white-label platforms. Drive onboarding, implementation, and activation processes with precision and responsiveness.Executes on defined campaigns and campaign performance through engaging directly with digital marketing platforms, including reporting on performance.Drive partner engagement at scale through modular communications, training flows, tiered incentives, and lifecycle nudges — all powered by tooling and data, in collaboration with our digital marketing and operations team.Partner with Product to enable high-touch outcomes with low operational cost. Leverage CRM and AI tools (e.g. Salesforce, Gemini, Glean) to automate touchpoints and identify growth opportunities or risks. Collaborate with Commercial Excellence, Product and Data teams to develop AI-assisted optimization tools, such as content recommendation engines, performance scoring models, and churn-risk predictors that help continuously assess partners performance and qualityAbility to support scalable Commercial & Product strategy per partner types to improve performance, support their various integration types (tracking links, API…) and provide best in class experience. Leverage automation and work closely with our Ops & Product team to ensure reducing frictions and workload while identifying opportunities to optimise the pool of partners at scale. Identify and escalate product or integration issues; work closely with tech and support teams to resolve blockers. Monitor performance KPIs (conversion rate, revenue, engagement) and optimize partner performance via A/B tests, promos, and personalized insights. Analyse data to define scalable tactics. Ability to implement and support strategies for partners in a scalable way. Monitor closely performance trends, identify opportunity or potential risks at scale to translate learnings into strategies.Maintain clean and consistent partner records across internal systems (CRM, BI, finance). Contribute to internal documentation, onboarding flows, and process improvements.Participate in projects cross-teams: close collaboration with various Ops & Product teams (AI/innovation, communication to partners, customer support, long-term strategy etc…). Role Qualifications And RequirementsBachelor’s degree and 3-5 of experience in affiliate management, affiliate marketing, or channel operations, ideally in a B2C tech, e-commerce, or travel company.Experience using tools like Impact, affiliateize, CJ, Salesforce, HubSpot, Looker, or equivalent.Experienced and comfortable with technical affiliate products: link tracking, API, product feeds, affiliate portals.Hands-on experience managing a large number of affiliates — long tail and mid-market — at scale. Strong operational mindset: organized, detail-oriented, and reliable under pressure. Experience in using data analysis to define scalable commercial strategies and in executing global GTM strategies and campaigns. Good interpersonal skills and ability to build a strong network internally.Solution oriented and result driven. Proactive, flexible and capable of working independently as well as working in a teamStrong quantitative and analytical skills. Data-literate: able to interpret dashboards, investigate anomalies, and drive tactical improvements.Familiarity with AI or automation tools to manage communications, insights, or workflows is a strong plus.Extended and valuable network.Clear written and verbal communication, with a proactive approach to affiliate engagement and internal collaboration. Fluent in English spoken and written with one or two additional languages a strong plus.Benefits & Perks - Global Impact, Personal Relevance:Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leaveHybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.Application Process: Let’s go places together: How we HireThis role does not come with relocation assistance.Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.Pre-Employment ScreeningIf your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.