Digital Marketing Specialist

We are looking for a full-scope Digital Marketing Specialist responsible for planning, creating, executing, and analysing all marketing activities for a company in software development. This role covers the entire marketing cycle - from content creation, platform publishing, analytics, ads management, SEO, and brand visibility - across LinkedIn, X (Twitter), company websites, and other business-focused platforms.Education and Experience Required:Bachelor’s degree in Digital Marketing, Marketing, Communications, Media, or a related field or alternatively, Diploma or accredited certification in Digital Marketing from recognised institutions (e.g., CIM, Google, HubSpot Academy, Digital Marketing Institute).Certifications in: # Google Ads # Google Analytics GA4 # HubSpot Marketing # LinkedIn Marketing # SEO tools (Ahrefs/SEMrush)3 - 4 years hands-on digital marketing experience in a B2B, software, SaaS, or technology environment.Proven ability to create content using Canva, AI etc., and publish it directly across LinkedIn, X, YouTube, CMS platforms.Strong capability in ad platforms: LinkedIn Campaign Manager, Google Ads.Solid knowledge of SEO, on-page optimisation, GA4, Search Console.Experience with CRM and automation: HubSpot, Salesforce, or similar.Comfortable translating technical product information into clear, compelling marketing content.Strong attention to detail, ability to prioritise, and ability to work across multiple brands.Key Responsibilities:Content Creation & PublishingCreate high-quality content: posts, articles, case studies, short videos, graphics, white papers.Publish and manage content across platforms like LinkedIn, X, website/blog, YouTube, GitHub (where relevant), and email platforms.Maintain consistent brand voice across all channels.Coordinate with developers and product teams for technical marketing material and changes.Digital Campaign ManagementPlan and execute campaigns for lead generation and brand awareness.Manage paid acquisition: LinkedIn Ads, Google Ads, retargeting.Build landing pages for specific campaigns and optimise for conversions.A/B test messaging, creatives, formats.SEO & Website ManagementOwn website updates: product pages, service pages, blog, landing pages.Conduct SEO activities: keyword research, on-page optimisation, technical SEO coordination, backlink outreach.Improve website conversion paths and user experience.Marketing Automation & CRMManage workflows for lead capture, nurturing, and handover to sales.Maintain CRM hygiene and reporting dashboards.Build email sequences for webinars, product launches, and lead nurturing.Analytics & ReportingTrack KPIs: reach, engagement, leads, conversion rates, CAC, channel ROI.Produce weekly and monthly reports with strategic recommendations.Use analytics to continuously refine targeting and messaging.