Digital Marketing Specialist

Digital Marketing SpecialistLocation: Finnieston, GlasgowEmployment Type: Full-Time, PermanentAbout the RoleWe’re looking for a results-driven, creative Digital Marketing Specialist to join our growing marketing team. In this role, you’ll plan, manage, and optimise digital campaigns for a range of clients across different industries. From SEO and PPC to email marketing, content strategy, and social campaigns, your work will directly influence client growth and performance.You’ll collaborate closely with designers, content creators, and leadership to deliver measurable results. This role is ideal for someone who loves data, thrives in a fast-paced environment, and is eager to develop their skills across the full digital marketing mix.Key Responsibilities• Plan, execute, and optimise digital marketing campaigns across SEO, PPC, social media, content, and email.• Develop tailored digital strategies that support lead generation, brand growth, and audience engagement.• Track and analyse campaign performance using tools like Google Analytics and LinkedIn Analytics.• Create clear, insightful performance reports for clients, including data-driven recommendations.• Stay up to date with digital trends, platform changes, and new tools to support continuous improvement.• Research and identify new client opportunities aligned with our marketing services.• Support marketing-led lead generation and assist in nurturing prospects through the sales funnel.• Contribute to pitch decks, proposals, and onboarding materials for new clients.What You Bring• Experience executing multi-channel digital marketing campaigns (agency or in-house).• Solid understanding of SEO, PPC, social media marketing, email strategy, and analytics.• Strong analytical skills and confidence in using data to make decisions.• Ability to manage multiple projects and deadlines in a client-facing environment.• Excellent communication skills and the ability to explain marketing concepts clearly.• Proactive mindset with enthusiasm for learning and continuous improvement.Nice to Have (But Not Required)• Experience with CRM systems, marketing automation, or lead-generation funnels.• Google Ads or Meta certifications.• Experience working with clients or professional services industries.• Familiarity with content creation or basic design tools (Canva, Adobe, etc.).Why You’ll Love Working With Us• Collaborate with a tight-knit, ambitious team where your ideas make a real impact.• Work across a variety of industries and campaigns that keep every day interesting.• Gain hands-on experience with strategy, reporting, and client development.• Grow your digital expertise within a fast-scaling company.• Enjoy a supportive, flexible work environment built on creativity and collaboration.How to ApplyPlease submit your CV and a short cover letter outlining your experience with digital marketing campaigns. If you have relevant case studies or performance examples, feel free to include them, we’d love to see them.