Digital Marketing Specialist

We are Bulgaria Insurance Company - leader in offering health insurance solutions in Bulgaria since 2004. The company provides innovative insurance solutions and high quality services, with a focus on customer experience and employee assistance programs. Bulgaria Insurance offers a range of commercial and personal insurance products, including health, home, travel, accident and car insurance. The company is committed to digitalization and providing easily accessible online solutions for its customers.Our vision:We love people who never stop asking “What if?”People who are drawn to new technologies, who enjoy experimenting with ideas, and who aren’t afraid to make mistakes - because they know that this is where true success begins.Today, we’re looking for exactly this kind of person: someone naturally curious, eager to explore new possibilities, and genuinely passionate about digital marketing, emerging platforms, and AI trends - not because they have to be, but because this inspires them. We expect you to think strategically, see the “big picture”, and offer solutions that push ideas forward. If this sounds like you, keep reading. You might be the person we’d love to meet at the end of the process.Your role:• As a Digital Marketing Specialist, you’ll have the opportunity to create and develop content that blends creativity, technology, and measurable results.• You’ll ensure all content is optimized for both SEO and AI Search, helping our messages reach the right audiences in the most natural and effective way.• You’ll manage and optimize Google Ads and Meta Ads campaigns, track key performance metrics such as CPC, CTR, and CPA, and translate insights into concrete actions and improvements.• You’ll also manage organic social media content, giving you the freedom to experiment with different formats and messaging.• You’ll stay on top of digital marketing and AI trends, helping transform them into real strategies and content that differentiate the brand.What we expect:• To thrive in this role, we believe you already have strong experience and confidence in the digital landscape. We’re looking for someone with at least five years of experience in digital or performance marketing.• You have a degree in marketing, advertising, communications, or digital media - or you’ve built your expertise through courses, training, and hands-on experience. What matters most is professional mastery, not just a diploma.• You have practical experience with Google Ads, Meta Ads, SEO, and Google Analytics, and you know how to analyze campaigns and make smart, data-driven decisions.• You have a high level of English, allowing you to communicate easily, follow global industry trends, and work with international sources and platforms.• We’d love it if you have a genuine interest in emerging technologies and AI marketing, and an understanding of AI Content, AI Search, and AIO (AI Optimization).• Most importantly, we’re looking for someone with creative and strategic thinking - someone who understands how ideas turn into results and can transform concepts into real value for the brand.You’ll stand out if you have:• Knowledge of conversion copywriting, UX writing, or UGC marketing• Skills in creating video or visual content (Canva Pro, CapCut)• Basic understanding of WordPress CMSOur offer:• We offer an advantageous starting net salary with time for proper rest with 22 days paid time off per year.• Job position at the 2024 Insurance Company Award Winner.• Additional health insurance (outpatient & hospital medical care, dental care, coverage of dioptric glasses).• Food vouchers worth of 200 BGN monthly and sports card at a preferential price for access to hundreds of sports and relaxation facilities in the country.• Possibility to work in a hybrid environment if needed.• Development programs and trainings.• Referral program.• Breakfast, lunch, fruits and snacks events in the office. We also never forget teambuilding activities.If our position matches your future career goals, we would be very pleased to receive your up-to-date CV. All applications will be treated with strict confidentiality. Only short-listed candidates will be contacted.Thank you for your application!