Digital Marketing Specialist

ESC has an exciting opportunity for a Digital Marketing Specialist to join our premier Health Client’s Central Marketing Team. This role will focus on developing, executing, and optimizing digital campaigns to drive awareness and engagement across healthcare-related initiatives, provider directories, and patient-facing platforms. The ideal candidate will have experience in paid search, affiliate marketing, website content management, and analytics-driven campaign optimization. This role starts as a 6-month contract opportunity, working fully remotely Monday-Thursday for 8 hours/day. Key Responsibilities:Google Map Ads Campaigns: Create, manage, and optimize marketing campaigns using Google Ads to run paid promotions for Google Maps, ensuring alignment with business objectives.Affiliate Marketing: Launch and oversee paid campaigns across provider directories, health publications, and partner sites to drive targeted traffic and conversions.Website Content Management: Use Lego CMS to update and maintain marketing and display pages; collaborate with stakeholders to ensure content accuracy and timeliness.Analytics & Optimization: Monitor and analyze campaign performance, segment data to identify opportunities, and implement strategies to improve CPA, CTR, and ROI.Collaborate with internal and external teams to ensure campaigns are delivered on time and meet business goals.Qualifications:Strong understanding of Google Ads and digital marketing best practices.Experience managing internal and external stakeholder relationships.Demonstrated ability to create, execute, and optimize digital campaigns.Familiarity with content management systems and basic HTML/CSS knowledge.Excellent editing and proofreading skills.Proficiency in analytics tools to measure performance and act based on data.Preferred Attributes:Detail-oriented with a data-driven mindset.Strong communication skills and ability to collaborate across teams.Experience in healthcare or provider marketing is a plus.