Digital Marketing Specialist

Digital Marketing SpecialistType: Full-Time, OnsiteLocation: CairoCompany: Makkook AIAbout MakkookMakkook AI is a bold, visionary AI studio transforming how enterprises unlock the power of artificial intelligence. We work across Decision Intelligence, Computer Vision, and Generative AI — helping businesses move beyond impact into intelligence in action.Role OverviewThe Digital Marketing Specialist will plan, execute, and monitor digital marketing campaigns that align with Makkook’s strategic goals.Key Responsibilities1. Strategy & ExecutionTranslate Makkook’s marketing strategy into actionable monthly and quarterly plans.Execute integrated digital marketing campaigns to strengthen brand visibility and lead generation.Collaborate closely with Growth, PR, and Tech teams to ensure campaign alignment.2. Content Creation & ManagementCreate high-quality, engaging content (posts, blogs, newsletters, case studies) tailored to the tech and AI ecosystem.Manage the editorial calendar and ensure consistent tone and brand identity.Oversee multimedia production with designers and video editors.3. SEO & Web OptimizationConduct keyword research and apply best SEO practices to improve organic traffic.Monitor site analytics, rankings, and conversion performance.Collaborate with developers and content creators to optimize UX and SEO synergy.4. Media Buying & Campaign PerformancePlan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn.Manage budgets, bids, and conversion tracking to ensure ROI.Produce performance reports and insights for continuous improvement.5. Creative & Design CoordinationBrief and follow up with graphic design teams to ensure creative quality and brand consistency.Review visuals, creatives, and campaign assets for messaging accuracy and storytelling value.Ensure design alignment with Makkook’s brand identity.6. PR & Media CollaborationCoordinate with PR and media partners on co-marketing campaigns, press coverage, and interviews.Support the organization of events and AI Meetups.Maintain relationships with external media and community networks.RequirementsBachelor’s degree in Marketing, Communications, or related field.Minimum 2 years of experience in digital marketing within tech or software companies.Proven experience in SEO, content marketing, media buying, and analytics.Familiarity with tools such as Google Ads, Meta Business Suite, LinkedIn Ads, SEMrush, HubSpot, and Canva.Excellent English/Arabic communication and writing skills.Strong coordination skills and attention to detail.Passion for AI, technology, and innovative business solutions.Benefits & CompensationSocial and medical insurance.Quarterly performance bonuses.Comprehensive benefits package covering wellness and development programs.Professional growth opportunities in one of the fastest-growing AI studios in the MENA region.Join Now! and contact us at careers@makkook.ai