Digital Marketing Specialist (Remote/Hybrid)

Who We AreMySigrid is a Remote Staffing Solutions provider powered by technology. We provide the right people, platform, and processes to optimize busy executives' lives, allowing them to outsource the day-to-day activities that keep their personal and professional lives on time and on target. We aim to democratize executive support access and create jobs using technology instead of replacing them.We use MySigrid, our proprietary Collaboration & Task Management Platform, to solve tasks efficiently and collectively - improving quality, reducing human error, and increasing speed.YOUR ROLE AS DIGITAL MARKETING SPECIALISTWe are seeking a talented and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing online marketing campaigns across various digital platforms. The Digital Marketing Specialist will work closely with cross-functional teams to enhance the company's online presence and drive lead generation, customer engagement, and brand growth.Key Responsibilities:Campaign Management: Design, execute, and monitor digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and email marketingSEO & SEM Optimization: Improve website ranking and visibility by conducting keyword research, on-page SEO, backlink strategies, and paid search (PPC) campaignsContent Creation & Strategy: Collaborate with the content team to develop and implement content strategies that drive organic traffic and engagementAnalytics & Reporting: Analyze campaign performance using tools like Google Analytics, social media insights, and other reporting tools. Provide regular reports with actionable insightsSocial Media Management: Manage and grow the company's social media presence by creating engaging content, interacting with followers, and staying up-to-date with social trendsEmail Marketing: Plan, create, and optimize email marketing campaigns for lead nurturing, promotions, and customer retentionLead Generation & Conversion: Design and execute strategies for driving qualified traffic and converting leads through landing pages, offers, and calls to actionCollaboration: Work closely with the design and development teams to optimize user experience, website traffic, and engagementRequirementsEducation: Bachelor's degree in Marketing, Communications, Business, or related fieldExperience: At least 2-3 years of experience in digital marketing or a related field, with proven success in running digital campaignsTechnical Skills: Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Moz, etc.), email marketing platforms (Mailchimp, ActiveCampaign), and WordPressKnowledge of SEO & SEM: Strong understanding of SEO principles, SEM strategies, and keyword researchContent Creation & Copywriting: Ability to write compelling, engaging copy for social media, blogs, and marketing materialsAnalytical & Data-Driven: Strong skills in data analysis and reporting to measure campaign performance and ROICreative Thinking: Ability to think outside the box and bring innovative ideas to the tableCommunication Skills: Excellent written and verbal communication skillsProject Management: Strong organizational and time-management skills to handle multiple projects simultaneouslyPreferred Qualifications (Optional):Experience with marketing automation tools such as HubSpotFamiliarity with UX/UI principles and conversion rate optimization (CRO)Basic knowledge of graphic design or experience using design tools (e.g., Canva, Adobe Suite)Key CompetenciesResults-oriented with strong business acumenSelf-motivated and able to work independentlyExcellent time management and organizational skillsBenefitsAt MySigrid, we aim to ensure the professional and personal growth of all our employees: A collaborative and supportive work environment that values creativity and initiative A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growthCompetitive salary packagePaid Time-OffsHMO Package for the employee and two legal dependentsReimbursable internet chargesComprehensive training and continuous learning advantagesOpportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processesHigh importance to work-life balance with the opportunity to work from home part of the weekOpportunity to venture into other areas of the business as you continue to contribute to the company's growthBe part of a dynamic team of specialists who openly and willingly share their knowledge with their colleaguesWork in a corporate culture that encourages collaboration, emphasizing our core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination. Co-Working daysMySigrid has co-working offices in BGC, Ortigas, and Makati where the whole team meets at least once a month at a minimum.