Digital Marketing Specialist

Digital Marketing SpecialistJob DescriptionTotal Retail Group is seeking a retail e-Commerce Channel Specialist to help with strategic projects within our account management and business development teams. The role will be to assist in the development of strategies and supporting processes to drive growth in our clients’ .com businesses with leading retailers in the DIY channel. Our client base is large retailers and their suppliers. In this role the Specialist will:- Define the key components to successfully grow .com businesses, through independent research and leveraging existing first-hand knowledge of the Total Retail team.- Develop and document processes for assessing clients’ current e-commerce presence and opportunities for improvement.- Develop, launch and manage sponsored advertising campaigns using retailer’s .com sponsored ad platforms.- Create processes and standards for regular e-commerce promotional activity on retailer’s .com sites.- Create tools to help automate e-commerce web page audits.- Conduct ad-hoc analysis for clients looking to grow their business- Conduct market and category sizing analyses to help clients better understand their opportunities, with a focus on e-commerce channels.QualificationsThe candidate should be very strong analytically, including fluency with MS Excel and advanced functions like VLOOKUP and pivot tables. Part of the interview process will include manipulating a large dataset so please do not apply if that is not part of your background. Some SQL and database experience is preferred. Experience with Promote IQ, AMZN ADs and/or Criteo advertising platforms is also a plus. We are seeking candidates with a Bachelor of Science degree in Business or Marketing.TermsFull TimeAbout Total RetailHeadquarters – ATL Battery2430 Herodian Way SE, Smyrna, GA 30080Website: www.totalretail.comPrimary Contact: Anita Clonts – Senior Client Account Directoraclonts@totalretail.com770-823-1748Total Retail Group is a focused agency that works with manufacturers who sell into retail. We help them maximize their opportunities at retail through: - Strategy development - Consumer research - Sales support - Account Management - Analytics - Field Execution